Los Angeles County Metropolitan Transportation Authority (Metro) creative director Michael Lejeune and the supercharged creative team he leads have one goal: make public transportation cool. It’s a daunting task in a region as car-crazy as Los Angeles. But by applying a bold design strategy to the work of the nation’s third largest transit agency, Metro’s 20-person in-house studio team is moving the needle, fostering big change, and earning major design kudos along the way.

In conjunction with the exhibition Graphic Design: Now in Production (2012).