To kick off the weekend-long series of programs around AIX Scent Fair 2016, we present a diverse group of speakers who share their knowledge of history, culture, psychology, science, and the arts to expand our understanding of how smell works–and what it might mean to smell. Keynote Speaker: Lizzie Ostrom, AKA Odette Toilette, author and scented event organizer. Panelists: Chandler Burr, journalist, author and curator of olfactory art; Dr. Avery Gilbert, psychologist and self-described smell scientist, entrepreneur, and author; and Jacquelyn Ford Morie, scientist and virtual reality innovator. Panel moderated by Saskia Wilson-Brown, founder and director, The Institute for Art and Olfaction.