We explore the multi-billion dollar election machinery in the year leading up to 2012. Two veteran campaign strategists join us for a discussion about the psychology and technology behind political persuasion. Dan Schnur is the director of the Jesse M. Unruh Institute of Politics at the University of Southern California and worked on four presidential campaigns. Bill Zimmerman is a political consultant who has worked on numerous election campaigns and ballot initiatives. Moderated by Ian Masters, journalist, author, screenwriter, documentary filmmaker, and radio host.

Hammer Forum is made possible in part by Bronya and Andrew Galef.