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Hi, everyone.

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Welcome to the Billy Wilder Theater.

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I'm Claudia Bestor.

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I'm the director of public programs

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here at the Hammer Museum.

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And it is really

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an honor for us to present

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tonight's talk by the one and only

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Bruce Mau.

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I'm sure most of you have heard

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about the city art initiative that

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just opened last week.

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But in case you aren't aware,

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Art is the largest art event in the

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country, with exhibitions in

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over 70 museums and innumerable

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galleries, gardens, theaters

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and public spaces throughout

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Southern California.

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It's developed and supported by the

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Getty Foundation, and the grounding

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theme for this year is Art and

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Science Collide.

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So dozens of cultural, scientific

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and community organizations are

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presenting more than 70 deeply

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researched exhibitions and a wide

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spectrum of public programs over the

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course of the next five months,

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all exploring the intersections of

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art and science past, present

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and future.

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Bruce now has been working away on

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new works for a city

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art exhibition called Blended

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Worlds Experiments in Interplanetary

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Imagination.

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The exhibition is developed by NASA

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and the Jet Propulsion Lab, and it's

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on view now in Glendale at the

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beautiful and Historic Brand

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Library.

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And it's an absolute must see.

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So you will hear much more about it

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tonight

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here at the Hammer.

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We also have an incredible

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exhibition on view as part of our

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contribution to art called

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Breathe. Towards climate change

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and social justice, which

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I highly encourage you all to see.

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We have all kinds of associated free

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public programs, including tonight's

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Talk by Bruce Mau.

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We also have a talk with

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oceanographers and glaciologists

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and artist Rob Reynolds about

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climate change impacts on glaciers

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and the ocean.

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A talk with artists Glenn Kaino

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and Michael Joo, and scientists from

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Conservation International and the

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Surfrider Foundation to talk about

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protecting marine ecosystems

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and the talk by radical gardener Ron

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Finlay, as well as workshops

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be weeks and much more.

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If you'd like to stay updated,

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updated about upcoming programs

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and events at The Hammer, please be

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sure to sign up for our weekly

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newsletter where we say the upcoming

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week's events.

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You can sign up on our website or in

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the book signing area after the

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program.

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Also, since it's an election year, I

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want to mention that we've been

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screening the election debates and

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you're all invited to come and watch

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the vice presidential debate here

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live in the Billy Wilder Theater on

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October 1st.

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After tonight's program in the

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theater, we'll have some of Bruce

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Malle's incredible books available

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for purchase, including

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MWR, AMC 24,

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which details 24 principles for

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designing massive change in your

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life and work.

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And he'll be signing them.

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And we'll also have the opportunity

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to chat with each other

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over some complimentary coffee, tea

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and cookies out in the courtyard.

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So now I'm delighted to introduce

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Glenn Kaino, who's going to share

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more about Bruce before welcoming

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Bruce to the stage.

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Glenn Kaino is an artist known

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internationally for his expansive

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vision and activist minded practice,

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which encompasses painting,

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sculpture, installation,

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performance, public art,

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theatrical production and feature

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film.

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His work has been featured in the

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Whitney Biennial, Prospekt, New

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Orleans and the Lyon and Cairo

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Biennial, Beyond Dollars, as well

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as solo exhibitions at the

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Japanese-American National Museum,

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Mass MoCA, the High Museum of Art,

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the Warhol Museum, and others.

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Kaino is also an Emmy Award winning

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producer and documentary filmmaker,

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and he's the co-curator of

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our gorgeous City Show Prize

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towards climate and social justice.

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So now please join me in welcoming

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Glenn Kaino.

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Thank you so much.

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I hate to do this to you, but I'm

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going to read a Bruce Mau's bio.

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So I know you just heard a bio

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about a guy who's just going to come

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up and read a bio.

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But but what I'm going to do also is

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I'll tell us a little story about

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Bruce that he's never heard.

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Maybe he's heard because he was

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there.

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But I'll read this first.

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So Bruce is a designer, innovator,

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educator, author and artist

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with his working life partner, B.S.

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Williams, who is in the audience

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tonight. Busy when I raise your

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hand.

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Can you see him?

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He co-founded the Massive Change

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Network, a global design consultancy

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in the Chicago area

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for nearly 40 years.

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Bruce and Bcf collaborated

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with global brands and companies,

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leading organizations, heads of

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state, renowned artists

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and fellow optimists.

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They have worked on a broad range of

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design projects, from cities and

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carpets to brands to books

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to cultural institutions and

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universities, including the logo

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of the Hammer Museum here.

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A native of Canada, Bruce became an

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international figure in 1985

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with the publication of the landmark

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architecture book S.M.

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XL, coauthored in

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Design with REM Koolhaas.

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Books are central to Bruce's purpose

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of achieving an inspiring

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understanding, clarity and alignment

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on visions of a better future.

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His love of thorny problems led

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him to create holistic systems, a

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holistic systems based methodology

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for life centered design that serves

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as the foundation of its design

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practice and as the subject of his

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book, M.S. 24 Bruce

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Mau's 24 Principles for Designing

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Massive Change in Your Life at Work.

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Available after the show.

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Most recently, he collaborated with

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Julio Martino, the former

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dean of McCormick School of

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Engineering at Northwestern

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University, on the Nexus,

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a study of innovation at the

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intersection of art, technology and

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science.

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Bruce's work and life story

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are the subject of a feature length

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documentary, Mau, which

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premiered in March 21st

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at the South by Southwest online

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festival and streamed on Apple TV.

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So Bruce is awesome.

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But I'm going to share a personal

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story because he

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you know, he made a book called

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Massive Change that for

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anyone invested in design, in

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and art in Change,

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it is the high bar standard

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in the field. It not only was one of

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the most trafficked and first large

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scale exhibitions about not

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just climate change, about changing

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the world and hopeful futures,

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it was a personal inspiration to me

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and probably many of you in the

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audience and millions of people

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worldwide. And so when we first

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started to think about the

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opportunity, my co-curator, Mika

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Yoshitaka and myself,

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the opportunity that the Hammer team

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and he Feldman, who was also here,

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gave us to create a show.

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One of the first people that we

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called was Bruce Mao

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and one of the first texts that we

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brought back off the shelf was

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massive change.

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And I mean, it's a

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little humblebrag. It sounds like a

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humble break. It is, but it's an

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awesome brag.

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Is that the person who connected

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myself and Bruce now is Oprah

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Winfrey. Like our mutual friend

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Oprah says, you should leave me, my

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friend Bruce Mau, I said,

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Absolutely, because Bruce was like a

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hero of mine

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icon. And so I somehow

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snuck an invite to Bruce's studio

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in Chicago, and

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I got myself invited to Bruce's

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studio. And he was, you know, super

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busy. And I'm sitting in the lobby

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waiting for him.

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And it was like ten minutes.

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And I'm like, okay, I'm early, 20

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minutes, okay. He's just punking me

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30 minutes. You know, I'm not

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important, but he's important, so

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I'm going to wait and be patient.

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After a few minutes, he came by and

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I was actually distracted because I

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was working on my my first book and

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I was going through it. And Bruce

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has such a curious mind that this

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artist friend of, you know, friend

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of his at his shopping

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says, let's go through the book.

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And so I said, I started fast, you

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know, as one would start fast

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forwarding through the material just

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so that we can get

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on to the business of me meeting him

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for real. He says, No,

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let's go back through the book every

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page.

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And so we start from the beginning

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and he ask me questions about every

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page of the book, and we get to the

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middle of the book.

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And mind you, this is like a hero of

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mine.

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We get to the middle of the book and

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he sees an artwork, one of my works

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on the page, and he says,

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we just saw that work in a museum in

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San Diego. I love that work.

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And in my mind I was like, There's

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no fucking way that Bruce Mau likes

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one of my works, right?

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And I said,

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Bruce, that's that's one of my

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works.

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Did you like my work?

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He goes, No, no, no.

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We like the artist who made that

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work. That's in your book, you know?

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And I'm like, No, no, no. That's

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that's my, my work.

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00:08:33.890 --> 00:08:35.298
And he's Randy, his studio manager

285
00:08:35.299 --> 00:08:36.439
at the Times. Randy come over.

286
00:08:36.440 --> 00:08:38.269
And so she runs over and she does

287
00:08:38.270 --> 00:08:39.319
the funny goes bring up that work

288
00:08:39.320 --> 00:08:40.849
and it's one of my works.

289
00:08:40.850 --> 00:08:42.259
And he says, No, no, we take the

290
00:08:42.260 --> 00:08:43.308
photo of the wall credit.

291
00:08:43.309 --> 00:08:45.319
You know, who is that is my

292
00:08:45.320 --> 00:08:46.969
name. And I was like, He was like,

293
00:08:46.970 --> 00:08:48.049
you're awesome. Let's go and have a

294
00:08:48.050 --> 00:08:48.829
meeting.

295
00:08:48.830 --> 00:08:50.449
And for me, it was a personal

296
00:08:50.450 --> 00:08:52.189
victory and I still count that as

297
00:08:52.190 --> 00:08:54.309
probably the top 1 or

298
00:08:54.310 --> 00:08:56.299
2 amazingly validating

299
00:08:56.300 --> 00:08:57.919
things for me to to continue on the

300
00:08:57.920 --> 00:08:58.789
path of being an artist.

301
00:08:58.790 --> 00:09:00.709
Because there's one thing about

302
00:09:00.710 --> 00:09:02.269
the public, you know, having

303
00:09:02.270 --> 00:09:03.139
opportunities in the public.

304
00:09:03.140 --> 00:09:04.429
But there's another thing about

305
00:09:04.430 --> 00:09:06.319
artists, you know,

306
00:09:06.320 --> 00:09:08.149
respecting artists and certainly

307
00:09:08.150 --> 00:09:10.129
something else was something someone

308
00:09:10.130 --> 00:09:11.989
of the caliber of Bruce Mau to even

309
00:09:11.990 --> 00:09:13.879
know who I was, let alone like

310
00:09:13.880 --> 00:09:15.819
like. My work. And so is

311
00:09:15.820 --> 00:09:17.439
with deep gratitude that I'm here to

312
00:09:17.440 --> 00:09:19.149
introduce what I can now say.

313
00:09:19.150 --> 00:09:20.199
A person who can half say is my

314
00:09:20.200 --> 00:09:22.689
friend, a collaborator,

315
00:09:22.690 --> 00:09:24.759
design expert, guru, mentor

316
00:09:24.760 --> 00:09:26.229
of mine, and someone who I would

317
00:09:26.230 --> 00:09:28.179
love all to give a hand for.

318
00:09:28.180 --> 00:09:29.380
My good friend Bruce Mau.

319
00:09:43.670 --> 00:09:45.619
Thank you so much.

320
00:09:45.620 --> 00:09:46.620
Thank you, Glenn.

321
00:09:47.300 --> 00:09:48.679
Wow.

322
00:09:48.680 --> 00:09:49.850
That's very kind of you.

323
00:09:51.830 --> 00:09:53.719
So I want to talk

324
00:09:53.720 --> 00:09:55.819
tonight about sort

325
00:09:55.820 --> 00:09:57.679
of the journey to be here

326
00:09:58.940 --> 00:10:00.500
as an artist and designer

327
00:10:01.970 --> 00:10:03.799
and some of the kind of

328
00:10:03.800 --> 00:10:05.839
developmental things that are really

329
00:10:05.840 --> 00:10:08.629
critical in the process of getting

330
00:10:08.630 --> 00:10:10.639
to the way that we work and share

331
00:10:10.640 --> 00:10:12.649
some of that and then talk

332
00:10:12.650 --> 00:10:14.179
about specifically the project that

333
00:10:14.180 --> 00:10:15.180
we're doing

334
00:10:17.270 --> 00:10:19.129
with JPL at the at the

335
00:10:19.130 --> 00:10:21.079
brand. It's really been an

336
00:10:21.080 --> 00:10:23.240
absolutely wonderful experience.

337
00:10:25.370 --> 00:10:27.199
So we start with the concept

338
00:10:27.200 --> 00:10:28.339
of humans in space.

339
00:10:28.340 --> 00:10:30.229
It's a really, for

340
00:10:30.230 --> 00:10:32.209
me, a very interesting challenge.

341
00:10:33.300 --> 00:10:34.699
You know, why should we think about

342
00:10:34.700 --> 00:10:36.859
our interplanetary future

343
00:10:36.860 --> 00:10:38.719
and why is that part

344
00:10:38.720 --> 00:10:40.849
of a relevant

345
00:10:40.850 --> 00:10:42.979
conversation? And for me, the

346
00:10:42.980 --> 00:10:44.809
the kind of language of that, how

347
00:10:44.810 --> 00:10:46.789
we think about

348
00:10:46.790 --> 00:10:48.889
getting off of this planet

349
00:10:48.890 --> 00:10:50.779
on to others

350
00:10:50.780 --> 00:10:52.279
is for me, really critical in terms

351
00:10:52.280 --> 00:10:54.319
of defining who we really

352
00:10:54.320 --> 00:10:56.329
are and how how

353
00:10:56.330 --> 00:10:59.239
we do that is actually who we are.

354
00:10:59.240 --> 00:11:01.279
And I think we've got a lot of

355
00:11:01.280 --> 00:11:03.139
opportunity in

356
00:11:03.140 --> 00:11:04.140
that definition.

357
00:11:06.370 --> 00:11:08.259
This is a beautiful little quotation

358
00:11:08.260 --> 00:11:09.429
from Heisenberg.

359
00:11:09.430 --> 00:11:11.049
Not only is the universe stranger

360
00:11:11.050 --> 00:11:12.879
than we think, it's stranger

361
00:11:12.880 --> 00:11:14.779
than we can think.

362
00:11:14.780 --> 00:11:17.229
I read that while there's so

363
00:11:17.230 --> 00:11:19.239
beautifully precise and

364
00:11:19.240 --> 00:11:20.919
and brilliant that it really kind of

365
00:11:20.920 --> 00:11:23.019
opens up the space that

366
00:11:23.020 --> 00:11:25.479
you realize we have such

367
00:11:25.480 --> 00:11:28.569
opportunity to kind of imagine

368
00:11:28.570 --> 00:11:31.299
the universe and really understand

369
00:11:31.300 --> 00:11:33.129
what's really happening out there

370
00:11:33.130 --> 00:11:35.229
and what we have as an opportunity

371
00:11:35.230 --> 00:11:37.119
in our experience and

372
00:11:37.120 --> 00:11:38.529
kind of where we fit into that.

373
00:11:39.580 --> 00:11:41.799
We live in a precarious time,

374
00:11:41.800 --> 00:11:42.800
and I think

375
00:11:43.900 --> 00:11:46.629
it's a challenge right now

376
00:11:46.630 --> 00:11:48.759
that science has transcended

377
00:11:48.760 --> 00:11:50.709
and transcended the limits

378
00:11:50.710 --> 00:11:52.569
of experience. In other words,

379
00:11:52.570 --> 00:11:54.609
we can no longer show people

380
00:11:54.610 --> 00:11:56.229
science.

381
00:11:56.230 --> 00:11:57.699
We have to actually build bridges

382
00:11:57.700 --> 00:11:59.619
and metaphors and models and

383
00:11:59.620 --> 00:12:01.360
other ways of experiencing it.

384
00:12:02.410 --> 00:12:03.909
And what people don't realize is

385
00:12:03.910 --> 00:12:06.189
that as the scale

386
00:12:06.190 --> 00:12:08.469
and rate of of science is,

387
00:12:08.470 --> 00:12:10.599
is accelerating

388
00:12:10.600 --> 00:12:13.719
the what we think of as

389
00:12:13.720 --> 00:12:15.309
the right story, the right, you

390
00:12:15.310 --> 00:12:17.529
know, the truth becomes

391
00:12:17.530 --> 00:12:18.729
subject to change.

392
00:12:20.260 --> 00:12:22.089
And it's more and more difficult to

393
00:12:22.090 --> 00:12:24.069
show a person

394
00:12:24.070 --> 00:12:25.989
the real you know, the real

395
00:12:25.990 --> 00:12:27.489
science.

396
00:12:27.490 --> 00:12:29.709
And the rate of change is so, so

397
00:12:29.710 --> 00:12:31.689
radical that it seems

398
00:12:31.690 --> 00:12:33.549
like you're lying

399
00:12:33.550 --> 00:12:35.109
to me because you keep changing the

400
00:12:35.110 --> 00:12:36.110
story.

401
00:12:36.580 --> 00:12:38.529
And that's a very precarious

402
00:12:38.530 --> 00:12:39.700
situation because

403
00:12:40.840 --> 00:12:43.269
we need people to understand

404
00:12:43.270 --> 00:12:45.489
the core functionality of science

405
00:12:45.490 --> 00:12:46.490
in order to really

406
00:12:47.530 --> 00:12:49.659
protect and invest

407
00:12:49.660 --> 00:12:52.299
in and build a scientific

408
00:12:52.300 --> 00:12:54.519
knowledge of the universe.

409
00:12:54.520 --> 00:12:56.589
So that's kind of, you know, sort

410
00:12:56.590 --> 00:12:58.539
of undermining of trust

411
00:12:58.540 --> 00:13:00.399
is really critical.

412
00:13:00.400 --> 00:13:02.079
And I think we have a really urgent

413
00:13:02.080 --> 00:13:03.969
responsibility as

414
00:13:03.970 --> 00:13:06.939
designers, artists, storytellers,

415
00:13:06.940 --> 00:13:09.669
leaders to actually

416
00:13:09.670 --> 00:13:11.889
tackle that challenge

417
00:13:11.890 --> 00:13:13.989
and to defend and really

418
00:13:13.990 --> 00:13:15.829
inspire people with the

419
00:13:15.830 --> 00:13:17.739
scientific enterprise

420
00:13:17.740 --> 00:13:19.599
and to communicate to the world that

421
00:13:19.600 --> 00:13:21.699
change is the scientific method,

422
00:13:21.700 --> 00:13:23.649
that when the story is changing,

423
00:13:23.650 --> 00:13:25.539
it's because we're learning.

424
00:13:25.540 --> 00:13:27.699
You know, our story changes because

425
00:13:27.700 --> 00:13:29.559
we that is the scientific method.

426
00:13:29.560 --> 00:13:31.809
We apply the

427
00:13:31.810 --> 00:13:33.819
possibility of change to

428
00:13:33.820 --> 00:13:34.820
what we know.

429
00:13:35.920 --> 00:13:37.869
NASA's JPL took

430
00:13:37.870 --> 00:13:39.039
a step towards that

431
00:13:40.060 --> 00:13:41.949
in inviting artists

432
00:13:41.950 --> 00:13:44.019
to kind of think about

433
00:13:44.020 --> 00:13:46.089
the scientific enterprise and

434
00:13:46.090 --> 00:13:48.099
what we're doing in blended

435
00:13:48.100 --> 00:13:49.100
worlds.

436
00:13:49.970 --> 00:13:51.849
That'll be the brand in

437
00:13:51.850 --> 00:13:53.829
a in a few days

438
00:13:53.830 --> 00:13:55.209
that opens there.

439
00:13:55.210 --> 00:13:57.039
So it's to invite visitors

440
00:13:57.040 --> 00:13:59.019
to consider the impact of greater

441
00:13:59.020 --> 00:14:00.669
connectedness with the universe.

442
00:14:00.670 --> 00:14:02.589
So imagine that we're going

443
00:14:02.590 --> 00:14:04.479
to increase our

444
00:14:04.480 --> 00:14:06.009
interface with the rest of the

445
00:14:06.010 --> 00:14:07.899
universe, our knowledge

446
00:14:07.900 --> 00:14:09.489
and our ability to foster a renewed

447
00:14:09.490 --> 00:14:11.499
sense of wonder and curiosity

448
00:14:11.500 --> 00:14:13.119
about the cosmos and our place

449
00:14:13.120 --> 00:14:14.139
within it.

450
00:14:14.140 --> 00:14:15.759
Because I think what, you know, what

451
00:14:15.760 --> 00:14:18.099
happened in this work

452
00:14:18.100 --> 00:14:20.409
needs to happen, you know,

453
00:14:20.410 --> 00:14:22.269
really across humanity, that

454
00:14:22.270 --> 00:14:25.449
we need to rediscover

455
00:14:25.450 --> 00:14:27.459
the beauty and and

456
00:14:27.460 --> 00:14:29.349
truth of our place in

457
00:14:29.350 --> 00:14:30.350
the universe.

458
00:14:31.790 --> 00:14:33.109
So I wanted to share with you the

459
00:14:33.110 --> 00:14:35.119
project that we're doing it

460
00:14:35.120 --> 00:14:36.530
with JPL at Brand.

461
00:14:37.700 --> 00:14:39.139
It's called The Mosaic Manifesto, A

462
00:14:39.140 --> 00:14:42.499
Love Letter to the Exoplanets

463
00:14:42.500 --> 00:14:44.209
and Exoplanets, our planets that

464
00:14:44.210 --> 00:14:45.889
revolve around other suns, other

465
00:14:45.890 --> 00:14:46.999
stars.

466
00:14:47.000 --> 00:14:49.489
And so and you'll see

467
00:14:49.490 --> 00:14:52.189
that quite recently

468
00:14:52.190 --> 00:14:53.190
we discovered one.

469
00:14:54.800 --> 00:14:57.049
And I would hazard a guess that

470
00:14:57.050 --> 00:14:58.399
no one in the room knows what it's

471
00:14:58.400 --> 00:14:59.400
called.

472
00:15:00.290 --> 00:15:02.119
And since then,

473
00:15:02.120 --> 00:15:03.949
we've discovered

474
00:15:03.950 --> 00:15:05.149
I don't know exactly the number

475
00:15:05.150 --> 00:15:07.309
today, but something like 5700.

476
00:15:08.570 --> 00:15:10.609
And discovering

477
00:15:10.610 --> 00:15:12.619
whole solar systems

478
00:15:12.620 --> 00:15:14.179
with several planets in what is

479
00:15:14.180 --> 00:15:16.129
called the Goldilocks zone in

480
00:15:16.130 --> 00:15:17.179
Not too Hot not to go.

481
00:15:18.470 --> 00:15:20.909
It has been a radical,

482
00:15:20.910 --> 00:15:22.819
free and radical

483
00:15:22.820 --> 00:15:25.459
opening of of opportunity

484
00:15:25.460 --> 00:15:26.509
in our understanding of the

485
00:15:26.510 --> 00:15:27.409
universe.

486
00:15:27.410 --> 00:15:28.879
Not surprising in the sense that we

487
00:15:28.880 --> 00:15:30.709
expected there would be planets, but

488
00:15:30.710 --> 00:15:32.749
to actually find them

489
00:15:32.750 --> 00:15:34.039
has been quite dramatic.

490
00:15:34.040 --> 00:15:36.139
And there are there are small set

491
00:15:36.140 --> 00:15:38.179
that are really, really interesting

492
00:15:38.180 --> 00:15:40.159
because they are in that Goldilocks

493
00:15:40.160 --> 00:15:41.160
zone.

494
00:15:41.650 --> 00:15:43.599
But they are far away.

495
00:15:43.600 --> 00:15:45.639
So can we imagine an interplanetary

496
00:15:45.640 --> 00:15:46.869
culture? This is the question that

497
00:15:46.870 --> 00:15:48.909
we set for a project

498
00:15:48.910 --> 00:15:50.739
that is developed to a higher order

499
00:15:50.740 --> 00:15:52.869
than our current planetary one.

500
00:15:52.870 --> 00:15:54.999
When we think about going to

501
00:15:55.000 --> 00:15:56.859
planets, going to Mars,

502
00:15:56.860 --> 00:15:58.779
we talk about colonizing Mars.

503
00:16:00.250 --> 00:16:02.079
I mean, how did that

504
00:16:02.080 --> 00:16:03.520
colonizing thing work out?

505
00:16:05.050 --> 00:16:07.099
Are we really using this language?

506
00:16:07.100 --> 00:16:09.999
Are we really thinking in this way?

507
00:16:10.000 --> 00:16:11.829
We have to think in a new

508
00:16:11.830 --> 00:16:12.969
way.

509
00:16:12.970 --> 00:16:14.919
And what happens is that you end up

510
00:16:14.920 --> 00:16:16.089
with a reflection.

511
00:16:16.090 --> 00:16:18.279
You end up with a mirror looking

512
00:16:18.280 --> 00:16:20.169
back at ourselves, trying

513
00:16:20.170 --> 00:16:22.479
to understand, you know, who

514
00:16:22.480 --> 00:16:24.609
are we and what is our future?

515
00:16:24.610 --> 00:16:26.649
How does how does our future relate

516
00:16:26.650 --> 00:16:29.079
to the future of the rest of life?

517
00:16:29.080 --> 00:16:30.249
And so for me, that's really what

518
00:16:30.250 --> 00:16:31.250
the project is,

519
00:16:32.500 --> 00:16:34.419
that the project

520
00:16:34.420 --> 00:16:36.759
is a fictional, factual future

521
00:16:36.760 --> 00:16:38.349
of interplanetary civilization.

522
00:16:38.350 --> 00:16:40.329
So imagine that at some point

523
00:16:40.330 --> 00:16:42.329
we're able to go beyond

524
00:16:42.330 --> 00:16:43.539
our own.

525
00:16:43.540 --> 00:16:45.609
We need a set of gloves in order for

526
00:16:45.610 --> 00:16:47.679
for teachers to be able to teach

527
00:16:47.680 --> 00:16:48.789
this.

528
00:16:48.790 --> 00:16:50.379
So we did what is called next thing

529
00:16:50.380 --> 00:16:51.729
gloves.

530
00:16:51.730 --> 00:16:53.889
And each one, it's a set of

531
00:16:53.890 --> 00:16:55.779
nesting gloves

532
00:16:55.780 --> 00:16:57.189
that are both nesting and next

533
00:16:57.190 --> 00:16:58.209
thing, because they're kind of

534
00:16:58.210 --> 00:16:59.210
looking at the future

535
00:17:00.090 --> 00:17:02.259
that that explore the challenges

536
00:17:02.260 --> 00:17:04.088
we face and a new positive

537
00:17:04.089 --> 00:17:06.068
future beyond the limitations of

538
00:17:06.069 --> 00:17:07.689
a single planet.

539
00:17:07.690 --> 00:17:09.039
My inspiration for the work really

540
00:17:09.040 --> 00:17:12.009
goes back to the Apollo mission

541
00:17:12.010 --> 00:17:13.749
and the first images of Earth from

542
00:17:13.750 --> 00:17:15.818
space, our beautiful blue

543
00:17:15.819 --> 00:17:17.769
marble. The idea that that we

544
00:17:17.770 --> 00:17:20.108
are this kind of incredible

545
00:17:20.109 --> 00:17:21.109
water planet.

546
00:17:22.569 --> 00:17:23.828
The globe shows the deep, rich

547
00:17:23.829 --> 00:17:24.759
beauty of our planet and the

548
00:17:24.760 --> 00:17:26.709
diversity and complexity of its

549
00:17:26.710 --> 00:17:28.318
dynamic ecosystems.

550
00:17:28.319 --> 00:17:30.519
And I was inspired by these.

551
00:17:30.520 --> 00:17:32.319
They're called pocket globes.

552
00:17:32.320 --> 00:17:33.759
So these little globes where, you

553
00:17:33.760 --> 00:17:36.069
know, if you were kind of well-off

554
00:17:36.070 --> 00:17:37.899
in the 18th and 19th century,

555
00:17:37.900 --> 00:17:39.549
you might have a little glove that

556
00:17:39.550 --> 00:17:41.379
would have a terrestrial glove

557
00:17:41.380 --> 00:17:43.419
on the inside and

558
00:17:43.420 --> 00:17:45.369
a and a globe of the of

559
00:17:45.370 --> 00:17:47.649
the sky inside

560
00:17:47.650 --> 00:17:49.749
of it. Inside of the the case

561
00:17:49.750 --> 00:17:50.750
that protected it.

562
00:17:52.150 --> 00:17:54.129
Our gloves express our

563
00:17:54.130 --> 00:17:56.769
optimism, ingenuity, wisdom

564
00:17:56.770 --> 00:17:58.149
and cooperative efforts to address

565
00:17:58.150 --> 00:18:00.069
existential threats with

566
00:18:00.070 --> 00:18:01.509
life centered solutions to ensure

567
00:18:01.510 --> 00:18:04.059
the future of interplanetary life.

568
00:18:04.060 --> 00:18:05.259
If we're going to get there.

569
00:18:05.260 --> 00:18:07.539
If you think about how far it is,

570
00:18:07.540 --> 00:18:09.249
aside from the, you know, the couple

571
00:18:09.250 --> 00:18:11.199
of planets in our own system,

572
00:18:11.200 --> 00:18:13.029
really only one that

573
00:18:13.030 --> 00:18:14.030
is plausible.

574
00:18:15.730 --> 00:18:16.629
If we're going to get there, we're

575
00:18:16.630 --> 00:18:18.489
going to need to survive

576
00:18:18.490 --> 00:18:21.189
for a very, very long time

577
00:18:21.190 --> 00:18:22.719
and develop a culture that that

578
00:18:22.720 --> 00:18:24.699
makes it in that kind of new,

579
00:18:24.700 --> 00:18:26.379
new time frame.

580
00:18:26.380 --> 00:18:28.179
So the Mosaic Manifesto, the first

581
00:18:28.180 --> 00:18:30.039
one is a manifesto

582
00:18:30.040 --> 00:18:32.169
of manifestos, imagining a beautiful

583
00:18:32.170 --> 00:18:33.429
future.

584
00:18:33.430 --> 00:18:34.959
And what we saw was that

585
00:18:37.120 --> 00:18:38.169
all over the world.

586
00:18:39.260 --> 00:18:40.669
There are new manifestos being

587
00:18:40.670 --> 00:18:42.709
written. I mean, lots of them.

588
00:18:42.710 --> 00:18:44.359
Thousands of them.

589
00:18:44.360 --> 00:18:45.769
And they're all about the things

590
00:18:45.770 --> 00:18:47.809
that we need to do now

591
00:18:47.810 --> 00:18:49.699
to create our future world

592
00:18:49.700 --> 00:18:51.649
in a just

593
00:18:51.650 --> 00:18:52.459
beautiful way.

594
00:18:52.460 --> 00:18:54.380
So how do we how do we get there?

595
00:18:55.910 --> 00:18:57.919
These visionary manifestos

596
00:18:57.920 --> 00:18:59.329
have emerged independently around

597
00:18:59.330 --> 00:19:00.859
the world, so there isn't anyone

598
00:19:00.860 --> 00:19:02.479
kind of guiding it.

599
00:19:02.480 --> 00:19:04.129
It's just happening.

600
00:19:04.130 --> 00:19:05.720
And there are there are lots of them

601
00:19:06.770 --> 00:19:09.319
towards a kind of positive outcome.

602
00:19:09.320 --> 00:19:11.509
We researched and found 33

603
00:19:11.510 --> 00:19:13.939
of these visionary calls to action

604
00:19:13.940 --> 00:19:15.769
to coalesce on the surface of this

605
00:19:15.770 --> 00:19:17.629
one beautiful three

606
00:19:17.630 --> 00:19:19.639
dimensional object that is a kind

607
00:19:19.640 --> 00:19:22.069
of manifesto of manifestos.

608
00:19:22.070 --> 00:19:23.419
And we think that there is an

609
00:19:23.420 --> 00:19:25.369
there's another manifesto embedded

610
00:19:25.370 --> 00:19:27.439
in the Mosaic

611
00:19:27.440 --> 00:19:28.669
manifesto.

612
00:19:28.670 --> 00:19:30.649
What we have to do is start.

613
00:19:30.650 --> 00:19:32.509
This is an emergency.

614
00:19:32.510 --> 00:19:34.609
What you do makes a difference.

615
00:19:34.610 --> 00:19:36.349
The greatest danger to our future is

616
00:19:36.350 --> 00:19:37.399
apathy.

617
00:19:37.400 --> 00:19:39.409
Humanity is called to reach

618
00:19:39.410 --> 00:19:41.719
a higher moral ground.

619
00:19:41.720 --> 00:19:43.819
Put all of life at the center

620
00:19:43.820 --> 00:19:45.709
and cherish all that we have

621
00:19:45.710 --> 00:19:47.119
and trust in the universe to

622
00:19:47.120 --> 00:19:48.469
provide.

623
00:19:48.470 --> 00:19:50.089
So what I've been doing is kind of

624
00:19:50.090 --> 00:19:52.009
working through all of

625
00:19:52.010 --> 00:19:54.649
the kind of longer manifesto pieces

626
00:19:54.650 --> 00:19:56.629
and finding a kind of through line

627
00:19:56.630 --> 00:19:58.369
as a kind of shorter text.

628
00:20:00.280 --> 00:20:02.049
The second love is memory, reason

629
00:20:02.050 --> 00:20:04.029
and imagination as Theodora's

630
00:20:04.030 --> 00:20:05.679
Map of knowledge and the new

631
00:20:05.680 --> 00:20:06.680
knowledge.

632
00:20:07.310 --> 00:20:09.139
So throughout history,

633
00:20:09.140 --> 00:20:10.819
we've been trying to to kind of

634
00:20:10.820 --> 00:20:11.820
understand

635
00:20:12.860 --> 00:20:14.299
the wilding of life

636
00:20:15.440 --> 00:20:16.440
if.

637
00:20:17.930 --> 00:20:19.230
The idea that that

638
00:20:20.400 --> 00:20:22.319
Darwin, the question that Darwin

639
00:20:22.320 --> 00:20:24.179
asked, the way he framed it was

640
00:20:24.180 --> 00:20:26.609
what explains the riot?

641
00:20:26.610 --> 00:20:28.169
In other words, why so many

642
00:20:28.170 --> 00:20:29.189
different species?

643
00:20:29.190 --> 00:20:31.019
Why such a diversity of life?

644
00:20:32.220 --> 00:20:34.499
And so this is really looking at

645
00:20:34.500 --> 00:20:37.019
how we understand knowledge,

646
00:20:37.020 --> 00:20:38.909
how we classify it, how we order

647
00:20:38.910 --> 00:20:41.279
it. And Diderot was one of the great

648
00:20:41.280 --> 00:20:44.549
kind of projects in that space.

649
00:20:44.550 --> 00:20:46.409
Denaro and

650
00:20:46.410 --> 00:20:48.329
Della Baer developed the figure

651
00:20:48.330 --> 00:20:49.919
two system for human knowledge.

652
00:20:49.920 --> 00:20:51.779
They produce a work of 17 volumes

653
00:20:51.780 --> 00:20:53.969
of text and 11 volumes

654
00:20:53.970 --> 00:20:55.379
of illustration.

655
00:20:55.380 --> 00:20:57.929
So 11 volumes of images.

656
00:20:57.930 --> 00:20:58.949
17 a text.

657
00:20:58.950 --> 00:21:00.929
I mean, absolutely beautiful

658
00:21:00.930 --> 00:21:02.749
project over, you know, decades for

659
00:21:02.750 --> 00:21:05.369
any giant project.

660
00:21:05.370 --> 00:21:07.829
And then we. So that's the outside

661
00:21:07.830 --> 00:21:08.789
of the glove.

662
00:21:08.790 --> 00:21:10.859
On the inside, we have a new

663
00:21:10.860 --> 00:21:12.300
a new map of knowledge

664
00:21:13.320 --> 00:21:15.599
by Johann Bohlen that visualizes

665
00:21:15.600 --> 00:21:17.909
activity patterns based on nearly 1

666
00:21:17.910 --> 00:21:19.949
billion worldwide

667
00:21:19.950 --> 00:21:21.209
user interactions with natural

668
00:21:21.210 --> 00:21:22.799
science, social science and

669
00:21:22.800 --> 00:21:24.419
humanities journals.

670
00:21:24.420 --> 00:21:26.099
So what they did, what was really

671
00:21:26.100 --> 00:21:28.349
quite striking is that they simply

672
00:21:28.350 --> 00:21:30.479
took these giant databases

673
00:21:30.480 --> 00:21:31.679
of interaction. And if you go to

674
00:21:31.680 --> 00:21:33.719
this day, if you go to this article,

675
00:21:33.720 --> 00:21:35.429
where do you go from there?

676
00:21:35.430 --> 00:21:38.339
Do you go to another related

677
00:21:38.340 --> 00:21:40.389
journal, another related article,

678
00:21:40.390 --> 00:21:42.389
a new a new a new subject

679
00:21:42.390 --> 00:21:43.469
area.

680
00:21:43.470 --> 00:21:45.869
And they map that out into

681
00:21:45.870 --> 00:21:47.400
one of the most comprehensive

682
00:21:48.810 --> 00:21:51.599
visualizing visualizations

683
00:21:51.600 --> 00:21:52.600
of science.

684
00:21:54.190 --> 00:21:55.689
The third is theories of the Milky

685
00:21:55.690 --> 00:21:56.979
Way.

686
00:21:56.980 --> 00:21:59.679
As I mentioned, 5700

687
00:21:59.680 --> 00:22:01.989
exoplanets in our neighborhood.

688
00:22:01.990 --> 00:22:03.969
So in the Milky Way, we've

689
00:22:03.970 --> 00:22:06.549
identified 5700 of these

690
00:22:06.550 --> 00:22:08.319
extraordinary opportunities.

691
00:22:09.460 --> 00:22:11.469
And so this is

692
00:22:11.470 --> 00:22:12.849
this is taken from a project that

693
00:22:12.850 --> 00:22:14.919
JPL did where they mapped

694
00:22:14.920 --> 00:22:16.869
those planets onto the Milky

695
00:22:16.870 --> 00:22:17.979
Way.

696
00:22:17.980 --> 00:22:19.419
And what we've done is put the Milky

697
00:22:19.420 --> 00:22:21.069
Way on the outside so that you can

698
00:22:21.070 --> 00:22:23.319
see the the kind of context

699
00:22:23.320 --> 00:22:24.320
of our neighborhood.

700
00:22:25.240 --> 00:22:26.409
And what is, I think, a very

701
00:22:26.410 --> 00:22:27.410
beautiful object

702
00:22:28.630 --> 00:22:30.579
and and really begin

703
00:22:30.580 --> 00:22:32.799
to understand where we are

704
00:22:32.800 --> 00:22:34.419
and what it's going to take to get

705
00:22:34.420 --> 00:22:37.569
to one of those new planets

706
00:22:37.570 --> 00:22:39.699
that, you know, the earth is moving.

707
00:22:39.700 --> 00:22:41.559
We think of the earth

708
00:22:41.560 --> 00:22:43.509
moving around the sun,

709
00:22:43.510 --> 00:22:45.579
but the whole solar system

710
00:22:45.580 --> 00:22:47.469
is corkscrews through

711
00:22:47.470 --> 00:22:49.929
the universe and circling

712
00:22:49.930 --> 00:22:52.059
in the Milky Way at about

713
00:22:53.320 --> 00:22:56.200
450,000mph.

714
00:22:57.510 --> 00:22:59.369
So and

715
00:22:59.370 --> 00:23:00.959
then on the inside, each circle

716
00:23:00.960 --> 00:23:02.189
identifies the location of an

717
00:23:02.190 --> 00:23:03.239
exoplanet.

718
00:23:03.240 --> 00:23:04.890
So each one, you know, you can see,

719
00:23:05.940 --> 00:23:07.189
you know.

720
00:23:07.190 --> 00:23:09.049
How how

721
00:23:09.050 --> 00:23:10.309
comprehensive and how just

722
00:23:10.310 --> 00:23:12.289
distributed they are

723
00:23:12.290 --> 00:23:13.849
that we've hardly touched the

724
00:23:13.850 --> 00:23:15.679
surface of it, that, you

725
00:23:15.680 --> 00:23:17.569
know, there are there are

726
00:23:17.570 --> 00:23:19.579
billions of them.

727
00:23:19.580 --> 00:23:20.749
You know, we're only looking there

728
00:23:20.750 --> 00:23:22.609
at within the Milky Way, within our

729
00:23:22.610 --> 00:23:24.199
own galaxy.

730
00:23:24.200 --> 00:23:26.329
The next one is Planet Ocean.

731
00:23:26.330 --> 00:23:27.430
The Beauty of the Deeps.

732
00:23:29.180 --> 00:23:31.519
We have named five oceans,

733
00:23:31.520 --> 00:23:34.219
but in fact, there's only one.

734
00:23:34.220 --> 00:23:35.959
And when we did Massive change, we

735
00:23:35.960 --> 00:23:38.119
featured this extraordinary project

736
00:23:38.120 --> 00:23:39.499
out of Japan that had built the

737
00:23:39.500 --> 00:23:41.509
first global digital

738
00:23:41.510 --> 00:23:43.549
ocean model.

739
00:23:43.550 --> 00:23:45.499
So they had six football

740
00:23:45.500 --> 00:23:47.389
fields of computers

741
00:23:47.390 --> 00:23:49.499
in a building in Japan.

742
00:23:49.500 --> 00:23:51.569
Producing a real time digital

743
00:23:51.570 --> 00:23:53.399
model of the global

744
00:23:53.400 --> 00:23:55.049
ocean so that they could take the

745
00:23:55.050 --> 00:23:56.879
data that was,

746
00:23:56.880 --> 00:23:58.049
you know, that's coming in from

747
00:23:58.050 --> 00:24:00.029
around the world and process

748
00:24:00.030 --> 00:24:02.189
it into a digital model of the ocean

749
00:24:02.190 --> 00:24:03.719
that would show the currents and the

750
00:24:03.720 --> 00:24:05.579
temperatures and the changes in

751
00:24:05.580 --> 00:24:07.949
the ocean that took six

752
00:24:07.950 --> 00:24:10.169
football fields of computers

753
00:24:10.170 --> 00:24:11.399
back then. It was the first one.

754
00:24:11.400 --> 00:24:13.559
This was in 2005,

755
00:24:13.560 --> 00:24:14.560
2006.

756
00:24:15.690 --> 00:24:17.189
But what we realized in that work

757
00:24:17.190 --> 00:24:19.169
and and today is that

758
00:24:19.170 --> 00:24:21.989
there is only one ocean.

759
00:24:21.990 --> 00:24:23.429
So we think of it, you know, we name

760
00:24:23.430 --> 00:24:25.289
them different things because

761
00:24:25.290 --> 00:24:27.299
we like to, but

762
00:24:27.300 --> 00:24:28.799
there's really only one.

763
00:24:28.800 --> 00:24:29.939
It covers three quarters of the

764
00:24:29.940 --> 00:24:31.859
Earth's surface and makes up

765
00:24:31.860 --> 00:24:34.529
95% of all the planet's

766
00:24:34.530 --> 00:24:36.449
possible living volume living

767
00:24:36.450 --> 00:24:37.450
space.

768
00:24:38.710 --> 00:24:40.599
So when you think about what you

769
00:24:40.600 --> 00:24:41.979
know, what is Earth, what is,

770
00:24:43.060 --> 00:24:44.859
you know who we are,

771
00:24:46.060 --> 00:24:47.319
It should not be called planet

772
00:24:47.320 --> 00:24:49.179
Earth. It really should be called

773
00:24:49.180 --> 00:24:50.439
Planet Ocean.

774
00:24:50.440 --> 00:24:51.609
And what we've done is we've

775
00:24:51.610 --> 00:24:54.489
flattened the surface of the earth.

776
00:24:54.490 --> 00:24:56.379
So instead of, you know, usually the

777
00:24:56.380 --> 00:24:58.599
globes have raised mountains

778
00:24:58.600 --> 00:24:59.529
and things.

779
00:24:59.530 --> 00:25:02.199
You know, the topographical data

780
00:25:02.200 --> 00:25:04.449
we took, we took that down to zero

781
00:25:04.450 --> 00:25:06.309
so that the the surface of the

782
00:25:06.310 --> 00:25:07.569
earth is smooth.

783
00:25:07.570 --> 00:25:09.219
And we exaggerated the depth of the

784
00:25:09.220 --> 00:25:11.139
ocean so that you could really see

785
00:25:11.140 --> 00:25:13.389
this kind of invisible space

786
00:25:13.390 --> 00:25:15.969
that this invisible volume

787
00:25:15.970 --> 00:25:18.009
of our world

788
00:25:18.010 --> 00:25:19.359
kind of comes to life in this new

789
00:25:19.360 --> 00:25:20.439
way.

790
00:25:20.440 --> 00:25:22.239
And then on the inside, it's really

791
00:25:22.240 --> 00:25:24.159
the the allocation

792
00:25:24.160 --> 00:25:26.169
of the entire

793
00:25:26.170 --> 00:25:28.629
biomass of the planet.

794
00:25:28.630 --> 00:25:31.059
And this is a really striking,

795
00:25:31.060 --> 00:25:33.129
a striking piece of of

796
00:25:33.130 --> 00:25:35.589
data graphics that

797
00:25:35.590 --> 00:25:37.899
there's 546

798
00:25:37.900 --> 00:25:39.999
gigatons of of biomass

799
00:25:40.000 --> 00:25:41.000
on Earth.

800
00:25:41.590 --> 00:25:42.879
We live in a plant world.

801
00:25:42.880 --> 00:25:45.039
You can see how big plants are

802
00:25:45.040 --> 00:25:46.869
in this diagram.

803
00:25:46.870 --> 00:25:49.869
They represent 450 gigatons

804
00:25:49.870 --> 00:25:51.729
or 82% of

805
00:25:51.730 --> 00:25:52.989
all of life.

806
00:25:52.990 --> 00:25:55.749
The next category is bacteria,

807
00:25:55.750 --> 00:25:56.750
right?

808
00:25:57.310 --> 00:25:59.859
Which is 12.8%

809
00:25:59.860 --> 00:26:00.860
of all of life.

810
00:26:01.690 --> 00:26:03.429
You can see where humans are down at

811
00:26:03.430 --> 00:26:04.430
the bottom there.

812
00:26:05.230 --> 00:26:07.929
We represent .01

813
00:26:07.930 --> 00:26:08.930
percent of life.

814
00:26:09.870 --> 00:26:11.849
And yet we dominate the rest

815
00:26:11.850 --> 00:26:13.169
of that diagram.

816
00:26:13.170 --> 00:26:15.269
We dominate the rest of life.

817
00:26:15.270 --> 00:26:17.189
And when you really look at who you

818
00:26:17.190 --> 00:26:19.229
are as Paul Stamets,

819
00:26:19.230 --> 00:26:21.509
the famous mycologist says,

820
00:26:21.510 --> 00:26:23.429
I am the elected representative

821
00:26:23.430 --> 00:26:25.409
of my bodily community.

822
00:26:25.410 --> 00:26:27.719
I am more more

823
00:26:27.720 --> 00:26:30.119
bacteria than human.

824
00:26:30.120 --> 00:26:32.069
So I am more more bacteria

825
00:26:32.070 --> 00:26:33.929
cells than human cells by

826
00:26:33.930 --> 00:26:35.579
a factor of ten.

827
00:26:35.580 --> 00:26:37.349
So you're about ten times as much

828
00:26:37.350 --> 00:26:39.359
bacteria if you count

829
00:26:39.360 --> 00:26:41.459
them by cell, not by weight,

830
00:26:41.460 --> 00:26:42.689
but by cell.

831
00:26:42.690 --> 00:26:44.009
You're about ten times as much

832
00:26:44.010 --> 00:26:46.290
bacteria as as human cells.

833
00:26:47.910 --> 00:26:49.109
And you.

834
00:26:49.110 --> 00:26:51.089
That means that you have about

835
00:26:51.090 --> 00:26:52.989
somewhere between 3 and 6

836
00:26:52.990 --> 00:26:54.989
pounds of bacteria inside

837
00:26:54.990 --> 00:26:55.990
of you.

838
00:26:56.550 --> 00:26:58.169
And I knew and, you know, it's kind

839
00:26:58.170 --> 00:26:59.789
of making everything work.

840
00:26:59.790 --> 00:27:01.739
We couldn't, you know, we would

841
00:27:01.740 --> 00:27:03.569
we would die almost immediately,

842
00:27:03.570 --> 00:27:06.269
immediately if you unplug that.

843
00:27:06.270 --> 00:27:08.099
And so that this kind of takes us to

844
00:27:08.100 --> 00:27:09.959
a whole new understanding of

845
00:27:09.960 --> 00:27:10.960
life on Earth.

846
00:27:12.130 --> 00:27:14.019
And then the next one

847
00:27:14.020 --> 00:27:15.849
is Islands of Intelligence in a sea

848
00:27:15.850 --> 00:27:17.229
of indifference.

849
00:27:17.230 --> 00:27:18.969
The reasons our planet preserved for

850
00:27:18.970 --> 00:27:20.649
the future of life.

851
00:27:20.650 --> 00:27:21.729
When I was a young man, I used to

852
00:27:21.730 --> 00:27:23.889
be. I work as to work as a canoeing

853
00:27:23.890 --> 00:27:25.420
instructor in Algonquin Park,

854
00:27:26.500 --> 00:27:28.629
a huge national park, and

855
00:27:28.630 --> 00:27:30.729
in Canada.

856
00:27:30.730 --> 00:27:32.469
And what I noticed, I was quite

857
00:27:32.470 --> 00:27:34.659
young, early 20s,

858
00:27:34.660 --> 00:27:36.070
maybe not even that.

859
00:27:37.510 --> 00:27:38.529
But what I noticed that was really

860
00:27:38.530 --> 00:27:40.449
striking was that when we went into

861
00:27:40.450 --> 00:27:42.489
the park, we behaved like citizens.

862
00:27:42.490 --> 00:27:44.589
We behaved intelligently.

863
00:27:44.590 --> 00:27:45.879
The moment we got out of the park,

864
00:27:45.880 --> 00:27:46.719
the moment we left.

865
00:27:46.720 --> 00:27:48.429
And when we're there, it was like,

866
00:27:48.430 --> 00:27:49.929
you know, keep the campsite as you

867
00:27:49.930 --> 00:27:51.669
found it. Don't do anything.

868
00:27:51.670 --> 00:27:52.829
Take in what you took out.

869
00:27:52.830 --> 00:27:54.849
You know, basic common sense.

870
00:27:56.560 --> 00:27:57.969
The moment we were out of the park,

871
00:27:57.970 --> 00:27:59.079
all bets are off.

872
00:27:59.080 --> 00:28:00.459
You could do whatever you want.

873
00:28:00.460 --> 00:28:01.779
Trash everything.

874
00:28:01.780 --> 00:28:03.999
And there was trash everywhere.

875
00:28:04.000 --> 00:28:05.469
Just outside of the park.

876
00:28:05.470 --> 00:28:07.659
It was like a garbage dump.

877
00:28:07.660 --> 00:28:10.059
And I realized what a weird world

878
00:28:10.060 --> 00:28:11.529
that we have.

879
00:28:11.530 --> 00:28:13.300
This kind of island of intelligence.

880
00:28:14.420 --> 00:28:16.159
You know, in a in a sea of

881
00:28:16.160 --> 00:28:18.019
indifference, in a sea of not

882
00:28:18.020 --> 00:28:19.039
caring.

883
00:28:19.040 --> 00:28:20.959
And that we needed to invert

884
00:28:20.960 --> 00:28:22.879
the diagram that, you

885
00:28:22.880 --> 00:28:24.979
know, this is what that looks like.

886
00:28:24.980 --> 00:28:26.839
I mean, the the the amount

887
00:28:26.840 --> 00:28:28.669
of of the

888
00:28:28.670 --> 00:28:30.919
world that is preserved for future

889
00:28:30.920 --> 00:28:32.899
generations is a

890
00:28:32.900 --> 00:28:33.900
rounding error.

891
00:28:35.010 --> 00:28:36.989
Even though there are a lot of them,

892
00:28:36.990 --> 00:28:39.659
there's 293,000

893
00:28:39.660 --> 00:28:41.519
places that are preserved.

894
00:28:41.520 --> 00:28:43.409
But look at how little that

895
00:28:43.410 --> 00:28:45.419
constitutes on this on this

896
00:28:45.420 --> 00:28:46.739
on the surface of this globe.

897
00:28:49.390 --> 00:28:51.519
And on the inside we put

898
00:28:51.520 --> 00:28:52.479
a project by E.O.

899
00:28:52.480 --> 00:28:54.939
Wilson called A Half Earth Project.

900
00:28:54.940 --> 00:28:56.349
And Wilson had a brilliant idea.

901
00:28:56.350 --> 00:28:57.639
He said, We don't have a problem

902
00:28:57.640 --> 00:28:58.959
forever.

903
00:28:58.960 --> 00:29:00.549
We have a problem for the next 50

904
00:29:00.550 --> 00:29:01.449
years.

905
00:29:01.450 --> 00:29:03.189
What he called the bottleneck.

906
00:29:03.190 --> 00:29:04.809
And so the challenge is to get most

907
00:29:04.810 --> 00:29:06.519
of life through the bottleneck.

908
00:29:06.520 --> 00:29:08.349
How do we get most of the

909
00:29:08.350 --> 00:29:10.089
living world through the bottleneck?

910
00:29:10.090 --> 00:29:12.219
And he proposed that we preserve

911
00:29:12.220 --> 00:29:14.109
half of what remains,

912
00:29:14.110 --> 00:29:16.749
half of the remaining wild

913
00:29:16.750 --> 00:29:19.209
in his and his expertise.

914
00:29:19.210 --> 00:29:21.069
And his work

915
00:29:21.070 --> 00:29:23.379
would get most of life

916
00:29:23.380 --> 00:29:25.029
through this critical time period.

917
00:29:27.270 --> 00:29:29.129
And then finally,

918
00:29:29.130 --> 00:29:32.849
exoplanet 2M1207B.

919
00:29:32.850 --> 00:29:34.260
Gorgeously out of focus.

920
00:29:36.330 --> 00:29:38.069
This is the first image of an

921
00:29:38.070 --> 00:29:39.070
exoplanet.

922
00:29:40.370 --> 00:29:42.649
You can see that the edges of 2M1

923
00:29:42.650 --> 00:29:44.539
to 07B are

924
00:29:44.540 --> 00:29:46.729
blurry and undefined.

925
00:29:46.730 --> 00:29:48.949
The way that we find these is so

926
00:29:48.950 --> 00:29:50.599
it's such a kind of beautiful,

927
00:29:50.600 --> 00:29:52.849
metaphorical way of working.

928
00:29:52.850 --> 00:29:54.469
We measure the light from a star

929
00:29:54.470 --> 00:29:56.629
very, very precisely.

930
00:29:56.630 --> 00:29:58.789
And if that light is that light,

931
00:30:00.140 --> 00:30:02.089
if the kind of quantity of that

932
00:30:02.090 --> 00:30:04.309
light varies by an

933
00:30:04.310 --> 00:30:06.979
almost infinitesimal amount,

934
00:30:06.980 --> 00:30:08.839
then we know that something is going

935
00:30:08.840 --> 00:30:10.999
in front of that star,

936
00:30:11.000 --> 00:30:12.109
that there's a transit.

937
00:30:13.640 --> 00:30:15.949
And once we get that measurement,

938
00:30:15.950 --> 00:30:18.019
then we focus in on that star.

939
00:30:18.020 --> 00:30:19.249
In this case, it took a couple of

940
00:30:19.250 --> 00:30:21.229
years to find it to kind

941
00:30:21.230 --> 00:30:23.509
of get a good picture

942
00:30:23.510 --> 00:30:25.069
of that object.

943
00:30:26.450 --> 00:30:29.089
And for me, it was such a

944
00:30:29.090 --> 00:30:30.529
I mean, it's such a beautiful idea

945
00:30:30.530 --> 00:30:32.569
that there are that we don't know

946
00:30:32.570 --> 00:30:34.579
what it is, that it's

947
00:30:34.580 --> 00:30:37.069
a kind of open, new,

948
00:30:37.070 --> 00:30:38.929
unknown, beautiful

949
00:30:38.930 --> 00:30:41.449
thing that's still

950
00:30:41.450 --> 00:30:42.949
kind of in the in the kind of

951
00:30:42.950 --> 00:30:45.349
blurry, blurry

952
00:30:45.350 --> 00:30:46.899
phases.

953
00:30:46.900 --> 00:30:48.249
Now. I'd love to.

954
00:30:48.250 --> 00:30:50.349
I'd love to go to Mars and I'd love

955
00:30:50.350 --> 00:30:52.149
that experience.

956
00:30:52.150 --> 00:30:54.219
Even though the kind of phrase

957
00:30:54.220 --> 00:30:55.779
that haunts me from the Apollo

958
00:30:55.780 --> 00:30:57.699
project is beautiful

959
00:30:57.700 --> 00:30:58.700
desolation.

960
00:30:59.510 --> 00:31:00.679
And I think that's what we're going

961
00:31:00.680 --> 00:31:02.329
to once again, we're going to see

962
00:31:02.330 --> 00:31:04.189
that the idea of living

963
00:31:04.190 --> 00:31:06.259
on other planets is deeply exciting.

964
00:31:06.260 --> 00:31:07.789
But joyriding billionaires on

965
00:31:07.790 --> 00:31:09.679
private rockets are

966
00:31:09.680 --> 00:31:11.569
not getting us closer

967
00:31:11.570 --> 00:31:13.069
to solving the urgent problems we

968
00:31:13.070 --> 00:31:13.909
face.

969
00:31:13.910 --> 00:31:15.769
We don't have the time

970
00:31:15.770 --> 00:31:17.929
frame to wait

971
00:31:17.930 --> 00:31:20.659
until future generations

972
00:31:20.660 --> 00:31:22.849
to really address these problems.

973
00:31:22.850 --> 00:31:25.279
And colonizing space

974
00:31:25.280 --> 00:31:26.280
as an idea

975
00:31:27.290 --> 00:31:29.539
is only kind of taking

976
00:31:29.540 --> 00:31:31.669
the dysfunction

977
00:31:31.670 --> 00:31:33.439
of what we've created here and

978
00:31:33.440 --> 00:31:35.150
projecting it out into the universe.

979
00:31:36.170 --> 00:31:37.940
And so for me, the the kind of

980
00:31:39.080 --> 00:31:41.599
real project is to actually

981
00:31:41.600 --> 00:31:43.489
kind of think about this

982
00:31:43.490 --> 00:31:45.409
in new ways and find

983
00:31:45.410 --> 00:31:47.359
new ways of actually projecting

984
00:31:47.360 --> 00:31:49.309
a culture that that really does

985
00:31:49.310 --> 00:31:51.169
answer that first question, which

986
00:31:51.170 --> 00:31:52.699
is how do we get beyond the

987
00:31:52.700 --> 00:31:55.639
limitations that we have here?

988
00:31:55.640 --> 00:31:57.889
The Voyager project, it was a probe

989
00:31:57.890 --> 00:31:59.749
that was sent out, I think now

990
00:31:59.750 --> 00:32:01.190
48 years ago.

991
00:32:02.600 --> 00:32:03.469
And it's still going.

992
00:32:03.470 --> 00:32:05.029
And I mean to think about what that

993
00:32:05.030 --> 00:32:07.939
means. JPL's had a team

994
00:32:07.940 --> 00:32:10.039
24 hours a day,

995
00:32:10.040 --> 00:32:11.929
365 days a year

996
00:32:11.930 --> 00:32:13.939
for 48 years

997
00:32:13.940 --> 00:32:15.109
tracking this project and

998
00:32:15.110 --> 00:32:17.059
communicating to it, giving

999
00:32:17.060 --> 00:32:18.979
it instructions, taking

1000
00:32:18.980 --> 00:32:20.989
information, images.

1001
00:32:20.990 --> 00:32:22.849
Voyager has sent back some of

1002
00:32:22.850 --> 00:32:24.529
the most extraordinary images in

1003
00:32:24.530 --> 00:32:25.530
human history.

1004
00:32:27.450 --> 00:32:29.279
But at 48 years,

1005
00:32:29.280 --> 00:32:31.169
it's only just left the

1006
00:32:31.170 --> 00:32:32.399
solar system.

1007
00:32:32.400 --> 00:32:34.409
It's only just entered deep

1008
00:32:34.410 --> 00:32:35.489
space.

1009
00:32:35.490 --> 00:32:37.319
So think about what that means to

1010
00:32:37.320 --> 00:32:39.179
get to another

1011
00:32:39.180 --> 00:32:41.010
planet in another system.

1012
00:32:42.030 --> 00:32:44.399
I mean, it really is staggering.

1013
00:32:44.400 --> 00:32:46.259
And I hope that what we do with

1014
00:32:46.260 --> 00:32:48.299
our work is to help

1015
00:32:48.300 --> 00:32:49.529
us discover Earth.

1016
00:32:50.540 --> 00:32:52.429
To look at the universe as

1017
00:32:52.430 --> 00:32:54.649
a mirror in order to understand

1018
00:32:54.650 --> 00:32:56.569
who we are and what

1019
00:32:56.570 --> 00:32:58.459
we're doing and what we

1020
00:32:58.460 --> 00:33:00.379
have to do to create

1021
00:33:00.380 --> 00:33:01.579
the future that we want for

1022
00:33:01.580 --> 00:33:03.469
ourselves, for

1023
00:33:03.470 --> 00:33:04.940
our children and their children.

1024
00:33:06.080 --> 00:33:08.059
And in some ways, more importantly,

1025
00:33:08.060 --> 00:33:09.060
for the rest of life.

1026
00:33:11.100 --> 00:33:13.229
So that's my show

1027
00:33:13.230 --> 00:33:14.520
for that for today.

1028
00:33:25.700 --> 00:33:26.700
Thank you.

1029
00:33:30.560 --> 00:33:32.449
Special thanks to Adam Lowe and

1030
00:33:32.450 --> 00:33:34.789
fact Marty, who who helped

1031
00:33:34.790 --> 00:33:36.889
building these objects

1032
00:33:36.890 --> 00:33:38.060
to David and David.

1033
00:33:39.590 --> 00:33:41.539
David Levine is here tonight.

1034
00:33:41.540 --> 00:33:43.369
And Glenn Cano and Annie Feldman for

1035
00:33:43.370 --> 00:33:45.289
the invitation here.

1036
00:33:45.290 --> 00:33:47.149
It's it's absolutely wonderful to be

1037
00:33:47.150 --> 00:33:47.989
back.

1038
00:33:47.990 --> 00:33:48.990
Thank you.

1039
00:34:02.750 --> 00:34:04.420
Who knows?

1040
00:34:16.030 --> 00:34:17.030
Okay.

1041
00:34:21.510 --> 00:34:22.510
You.

1042
00:34:24.989 --> 00:34:26.729
I was taking notes.

1043
00:34:26.730 --> 00:34:27.730
Thank you.

1044
00:34:30.400 --> 00:34:31.400
Okay.

1045
00:34:33.340 --> 00:34:34.509
So I came with questions, but I

1046
00:34:34.510 --> 00:34:36.099
wrote new questions.

1047
00:34:36.100 --> 00:34:38.109
Well, we were waiting there, and

1048
00:34:38.110 --> 00:34:39.069
this is something that I wanted.

1049
00:34:39.070 --> 00:34:41.049
I've been wanting to ask you for.

1050
00:34:41.050 --> 00:34:42.999
For a long

1051
00:34:43.000 --> 00:34:44.079
time. I have this thought.

1052
00:34:44.080 --> 00:34:46.209
Every time I hear you speak and

1053
00:34:46.210 --> 00:34:47.210
see a thing.

1054
00:34:48.739 --> 00:34:50.619
And I think that I just

1055
00:34:50.620 --> 00:34:52.299
some for some reason today, the

1056
00:34:52.300 --> 00:34:54.218
words came to me that when I'm so

1057
00:34:54.219 --> 00:34:55.689
inspired by what I think of your

1058
00:34:55.690 --> 00:34:57.789
work as critical optimism,

1059
00:34:57.790 --> 00:34:59.649
you know, can be because there is a

1060
00:34:59.650 --> 00:35:02.019
clarity to the critique

1061
00:35:02.020 --> 00:35:04.269
that is unwavering.

1062
00:35:04.270 --> 00:35:06.129
But your entire work

1063
00:35:06.130 --> 00:35:07.130
and body of work

1064
00:35:08.230 --> 00:35:10.419
carries itself with such optimism

1065
00:35:10.420 --> 00:35:12.399
for a better future.

1066
00:35:12.400 --> 00:35:13.809
And so I guess the question is like

1067
00:35:13.810 --> 00:35:15.969
that. And to me, like I think about

1068
00:35:15.970 --> 00:35:18.249
your your level of consciousness

1069
00:35:18.250 --> 00:35:20.079
is something that I aspire to, to

1070
00:35:20.080 --> 00:35:21.199
have and have everyone around us.

1071
00:35:21.200 --> 00:35:23.439
And a couple of questions.

1072
00:35:23.440 --> 00:35:24.969
When did that start?

1073
00:35:24.970 --> 00:35:26.799
Like, you know, from from on

1074
00:35:26.800 --> 00:35:29.769
the snowmobile with the water,

1075
00:35:29.770 --> 00:35:31.569
you know, to being a designer, what

1076
00:35:31.570 --> 00:35:33.519
was it Was there a moment where you

1077
00:35:33.520 --> 00:35:36.039
had a self-awareness

1078
00:35:36.040 --> 00:35:38.079
of that level of critical optimism?

1079
00:35:40.050 --> 00:35:41.309
It happened very

1080
00:35:42.750 --> 00:35:43.799
organically.

1081
00:35:43.800 --> 00:35:45.209
You know, it happened slowly and

1082
00:35:45.210 --> 00:35:46.949
organically, and I wasn't really

1083
00:35:46.950 --> 00:35:49.079
conscious of it in that

1084
00:35:49.080 --> 00:35:51.089
sort of how clearly you articulate

1085
00:35:51.090 --> 00:35:52.090
it.

1086
00:35:53.550 --> 00:35:54.550
But I was.

1087
00:35:55.740 --> 00:35:57.210
Inspired by the world.

1088
00:35:58.320 --> 00:35:59.519
You know, I was growing up on a

1089
00:35:59.520 --> 00:36:00.520
farm,

1090
00:36:01.770 --> 00:36:03.359
you know, in a harsh, really harsh

1091
00:36:03.360 --> 00:36:04.360
environment.

1092
00:36:05.690 --> 00:36:07.519
And, you know, that kind of family

1093
00:36:07.520 --> 00:36:10.009
situation was really total

1094
00:36:10.010 --> 00:36:11.299
chaos. My father was

1095
00:36:12.920 --> 00:36:14.539
a violent alcoholic and

1096
00:36:16.250 --> 00:36:17.929
and really unpredictable, you know.

1097
00:36:17.930 --> 00:36:19.999
So when I was young, it was very

1098
00:36:20.000 --> 00:36:21.679
it was like, who knows what's going

1099
00:36:21.680 --> 00:36:23.119
to happen tonight?

1100
00:36:23.120 --> 00:36:24.559
Every night, you know, I didn't get

1101
00:36:24.560 --> 00:36:27.499
a good night's sleep until

1102
00:36:27.500 --> 00:36:29.719
my mother left him and

1103
00:36:29.720 --> 00:36:30.920
with us took us.

1104
00:36:32.480 --> 00:36:34.789
And so that was

1105
00:36:34.790 --> 00:36:36.949
the kind of context

1106
00:36:36.950 --> 00:36:38.719
I was growing up in.

1107
00:36:38.720 --> 00:36:40.429
But we had a little black and white

1108
00:36:40.430 --> 00:36:41.599
television.

1109
00:36:41.600 --> 00:36:43.519
And when

1110
00:36:43.520 --> 00:36:45.829
the Bugs Bunny

1111
00:36:45.830 --> 00:36:47.809
so came on, I

1112
00:36:47.810 --> 00:36:49.669
would get behind the TV and march

1113
00:36:49.670 --> 00:36:50.899
along with all the other

1114
00:36:54.260 --> 00:36:56.289
other animals marching into

1115
00:36:56.290 --> 00:36:58.249
the, you know, this is it tonight.

1116
00:36:58.250 --> 00:37:00.189
And I know.

1117
00:37:01.440 --> 00:37:03.319
Yeah, that's awesome.

1118
00:37:03.320 --> 00:37:05.269
And I saw

1119
00:37:05.270 --> 00:37:07.399
Buckminster Fuller.

1120
00:37:07.400 --> 00:37:09.260
And exposed 67.

1121
00:37:10.650 --> 00:37:13.559
And I was only eight, I think.

1122
00:37:13.560 --> 00:37:15.389
But it blew my mind.

1123
00:37:15.390 --> 00:37:17.369
It blew my mind.

1124
00:37:17.370 --> 00:37:19.479
What was out there?

1125
00:37:19.480 --> 00:37:20.919
And what people were doing.

1126
00:37:22.270 --> 00:37:24.399
And there was a show

1127
00:37:24.400 --> 00:37:26.349
that I think we should remake

1128
00:37:26.350 --> 00:37:28.239
the go kart here come the

1129
00:37:28.240 --> 00:37:29.499
70s.

1130
00:37:29.500 --> 00:37:32.529
And it was it was so brilliant.

1131
00:37:32.530 --> 00:37:34.539
And it was about it started

1132
00:37:34.540 --> 00:37:36.039
in Expo.

1133
00:37:36.040 --> 00:37:37.719
So the there was a kind of fly

1134
00:37:37.720 --> 00:37:40.139
around and there was a

1135
00:37:40.140 --> 00:37:42.339
a guy in a jetpack

1136
00:37:42.340 --> 00:37:44.799
flying around Montreal

1137
00:37:44.800 --> 00:37:46.869
in this jetpack.

1138
00:37:46.870 --> 00:37:48.549
This is like in the, you know, in

1139
00:37:48.550 --> 00:37:49.750
the early 70s.

1140
00:37:51.280 --> 00:37:53.259
And every show

1141
00:37:53.260 --> 00:37:55.869
was just this kind of insanely

1142
00:37:55.870 --> 00:37:58.809
creative, brilliant opportunity.

1143
00:37:58.810 --> 00:38:00.279
And I just got hooked on it.

1144
00:38:00.280 --> 00:38:02.349
I, I, I

1145
00:38:02.350 --> 00:38:04.299
just realized that

1146
00:38:04.300 --> 00:38:06.279
my little

1147
00:38:06.280 --> 00:38:08.769
world wasn't the world.

1148
00:38:08.770 --> 00:38:10.629
And I was limited in that.

1149
00:38:10.630 --> 00:38:12.220
And certainly it was.

1150
00:38:13.300 --> 00:38:15.069
But I came along at just the moment

1151
00:38:15.070 --> 00:38:17.199
when our government invested

1152
00:38:17.200 --> 00:38:19.659
in education and they made education

1153
00:38:19.660 --> 00:38:21.399
accessible to everyone.

1154
00:38:21.400 --> 00:38:23.319
And so I was able to go to school

1155
00:38:23.320 --> 00:38:24.849
for I didn't last that long.

1156
00:38:24.850 --> 00:38:25.900
I was only there for 18 months.

1157
00:38:27.130 --> 00:38:28.209
But I went to college.

1158
00:38:28.210 --> 00:38:29.649
I went to the city for the first

1159
00:38:29.650 --> 00:38:30.609
time.

1160
00:38:30.610 --> 00:38:32.529
And, you know, I went to my my

1161
00:38:32.530 --> 00:38:34.239
first visit to a city was to go for

1162
00:38:34.240 --> 00:38:35.219
my college.

1163
00:38:35.220 --> 00:38:37.089
And it was the first

1164
00:38:37.090 --> 00:38:38.609
time that I left the farm.

1165
00:38:39.990 --> 00:38:41.800
And it was a mind blower.

1166
00:38:42.970 --> 00:38:44.799
And so for me, that and then over

1167
00:38:44.800 --> 00:38:46.899
time, I became

1168
00:38:46.900 --> 00:38:49.149
allergic to cynicism.

1169
00:38:49.150 --> 00:38:50.589
I could I kill it?

1170
00:38:50.590 --> 00:38:52.599
If I see it, I, I will

1171
00:38:52.600 --> 00:38:53.619
not tolerate it.

1172
00:38:55.030 --> 00:38:56.259
It's not.

1173
00:38:56.260 --> 00:38:58.419
It's our responsibility

1174
00:38:58.420 --> 00:39:00.699
as designers is to be optimistic.

1175
00:39:00.700 --> 00:39:02.559
Like it or not,

1176
00:39:02.560 --> 00:39:04.509
if you don't do that, get

1177
00:39:04.510 --> 00:39:06.189
out. Do something else.

1178
00:39:06.190 --> 00:39:07.509
You don't. You don't have to be a

1179
00:39:07.510 --> 00:39:09.429
designer and you don't have

1180
00:39:09.430 --> 00:39:11.049
to be optimistic.

1181
00:39:11.050 --> 00:39:13.029
You can be cynical, but you can't

1182
00:39:13.030 --> 00:39:14.619
be a cynical designer.

1183
00:39:14.620 --> 00:39:17.589
And so and that just became

1184
00:39:17.590 --> 00:39:19.929
something that I over time,

1185
00:39:19.930 --> 00:39:21.489
you know, I just leaned into it and

1186
00:39:21.490 --> 00:39:22.539
said, you know what?

1187
00:39:22.540 --> 00:39:23.889
This is my responsibility.

1188
00:39:23.890 --> 00:39:25.209
It's not just my job.

1189
00:39:25.210 --> 00:39:26.859
It's actually I'm responsible for

1190
00:39:26.860 --> 00:39:27.860
this.

1191
00:39:29.570 --> 00:39:31.029
That's fantastic. I think, you know,

1192
00:39:31.030 --> 00:39:33.949
in the iterations

1193
00:39:33.950 --> 00:39:36.019
of the evolution of art

1194
00:39:36.020 --> 00:39:37.879
in the past 50 years, you know, I

1195
00:39:37.880 --> 00:39:39.769
think that there's been a push

1196
00:39:39.770 --> 00:39:41.449
and pull between esthetics,

1197
00:39:41.450 --> 00:39:43.309
criticality, you know,

1198
00:39:43.310 --> 00:39:45.559
which I think has

1199
00:39:45.560 --> 00:39:47.239
often been polarized and led to

1200
00:39:47.240 --> 00:39:49.309
confusing circumstances compounded

1201
00:39:49.310 --> 00:39:50.809
by a market, you know.

1202
00:39:50.810 --> 00:39:51.889
I think your work what I what I

1203
00:39:51.890 --> 00:39:53.689
really love also is, is it's so

1204
00:39:53.690 --> 00:39:55.519
generous to us looking

1205
00:39:55.520 --> 00:39:57.319
at it that it's funny because when

1206
00:39:57.320 --> 00:39:58.669
you see people who at least when I

1207
00:39:58.670 --> 00:39:59.869
see people look at your work and

1208
00:39:59.870 --> 00:40:00.859
I've been in the audience a lot

1209
00:40:00.860 --> 00:40:02.809
watching the work and you

1210
00:40:02.810 --> 00:40:04.279
know, you're saying words that makes

1211
00:40:04.280 --> 00:40:05.389
so much sense to everyone.

1212
00:40:05.390 --> 00:40:07.519
And there's and,

1213
00:40:07.520 --> 00:40:09.079
and they're very relatable.

1214
00:40:09.080 --> 00:40:10.849
Like you provide a lens for us to

1215
00:40:10.850 --> 00:40:12.829
see the world through your eyes.

1216
00:40:12.830 --> 00:40:15.619
Is that generosity a conscious

1217
00:40:15.620 --> 00:40:17.509
choice or is that just the way that

1218
00:40:17.510 --> 00:40:19.459
you have chosen to like a writing

1219
00:40:19.460 --> 00:40:21.019
style, like you literally are

1220
00:40:21.020 --> 00:40:22.519
putting words up there that we wish

1221
00:40:22.520 --> 00:40:23.599
we said or have said?

1222
00:40:24.650 --> 00:40:26.119
I mean, to some degree it's who I

1223
00:40:26.120 --> 00:40:28.099
am. You know, I just see

1224
00:40:28.100 --> 00:40:30.499
that. I see opportunities

1225
00:40:30.500 --> 00:40:31.669
where a lot of other people see

1226
00:40:31.670 --> 00:40:32.659
barriers.

1227
00:40:32.660 --> 00:40:34.379
So and I think that's what design

1228
00:40:34.380 --> 00:40:36.709
that's what being a designer means.

1229
00:40:36.710 --> 00:40:39.289
Like an entrepreneurial designer

1230
00:40:39.290 --> 00:40:41.269
is constantly scanning the world

1231
00:40:41.270 --> 00:40:43.189
for opportunities to say, How do

1232
00:40:43.190 --> 00:40:44.899
we solve this? How do we get out of

1233
00:40:44.900 --> 00:40:46.579
this? You know, like, how can we get

1234
00:40:46.580 --> 00:40:48.049
to a better place?

1235
00:40:48.050 --> 00:40:49.849
And that means that you have to be

1236
00:40:49.850 --> 00:40:52.249
constantly looking for

1237
00:40:52.250 --> 00:40:54.439
the the pathway, the opportunity,

1238
00:40:54.440 --> 00:40:56.419
the the key to

1239
00:40:56.420 --> 00:40:58.189
unlock it. You know, like how do we

1240
00:40:58.190 --> 00:40:59.360
how do we do it? And

1241
00:41:00.970 --> 00:41:02.809
and I think in in art, I think one

1242
00:41:02.810 --> 00:41:04.669
of the one of the most tragic things

1243
00:41:04.670 --> 00:41:06.559
that happened in art is that we

1244
00:41:06.560 --> 00:41:07.560
conflated

1245
00:41:08.510 --> 00:41:09.800
negative and critical.

1246
00:41:10.980 --> 00:41:13.229
And so we got confused about

1247
00:41:13.230 --> 00:41:14.489
critical.

1248
00:41:14.490 --> 00:41:16.559
Critical is not negative.

1249
00:41:16.560 --> 00:41:18.419
Critical is neutral.

1250
00:41:18.420 --> 00:41:20.069
Like to be critical or something.

1251
00:41:20.070 --> 00:41:22.889
I need to approach it with neutral

1252
00:41:22.890 --> 00:41:24.449
and look at up and down.

1253
00:41:24.450 --> 00:41:25.799
Look at positive negative.

1254
00:41:25.800 --> 00:41:27.929
Look at impact,

1255
00:41:27.930 --> 00:41:29.969
a positive impact, negative impact,

1256
00:41:29.970 --> 00:41:31.889
and look at it in that kind of way.

1257
00:41:31.890 --> 00:41:34.379
And to do that, I need

1258
00:41:34.380 --> 00:41:35.429
freedom of mind.

1259
00:41:35.430 --> 00:41:37.379
I need I need not to be locked

1260
00:41:37.380 --> 00:41:38.380
in.

1261
00:41:39.060 --> 00:41:40.979
To a negative

1262
00:41:40.980 --> 00:41:42.389
expression.

1263
00:41:42.390 --> 00:41:44.759
And I think in art, a lot of our

1264
00:41:44.760 --> 00:41:46.439
cultural practice, not just in

1265
00:41:46.440 --> 00:41:47.879
visual art, but a lot of our

1266
00:41:47.880 --> 00:41:49.829
cultural practice, you have

1267
00:41:49.830 --> 00:41:52.229
to be, you know, critiquing

1268
00:41:52.230 --> 00:41:53.230
something.

1269
00:41:53.850 --> 00:41:55.439
And I think we have to go beyond

1270
00:41:55.440 --> 00:41:56.909
critique.

1271
00:41:56.910 --> 00:41:59.039
I, I think of myself as an action

1272
00:41:59.040 --> 00:42:00.989
ist that you have to do

1273
00:42:00.990 --> 00:42:03.149
something like,

1274
00:42:03.150 --> 00:42:05.249
it's great to identify the problem.

1275
00:42:05.250 --> 00:42:07.679
And that's part of an ecosystem

1276
00:42:07.680 --> 00:42:08.999
of change.

1277
00:42:09.000 --> 00:42:10.889
But that doesn't get you to

1278
00:42:10.890 --> 00:42:12.399
a new thing.

1279
00:42:12.400 --> 00:42:14.249
And, you know, the most critical

1280
00:42:14.250 --> 00:42:16.229
thing you can do is create a new

1281
00:42:16.230 --> 00:42:17.230
way.

1282
00:42:17.570 --> 00:42:19.639
I blow blow the stupid

1283
00:42:19.640 --> 00:42:20.509
thing away.

1284
00:42:20.510 --> 00:42:22.429
Like, take take the bad thing

1285
00:42:22.430 --> 00:42:24.589
off the table with a better

1286
00:42:24.590 --> 00:42:25.789
thing. You know, something that's

1287
00:42:25.790 --> 00:42:26.689
really.

1288
00:42:26.690 --> 00:42:28.219
That is equitable.

1289
00:42:28.220 --> 00:42:29.220
That is.

1290
00:42:30.200 --> 00:42:32.639
You know that is.

1291
00:42:32.640 --> 00:42:34.859
You know, living in context,

1292
00:42:34.860 --> 00:42:36.959
that is a more complex solution

1293
00:42:36.960 --> 00:42:38.789
that, you know, has a

1294
00:42:38.790 --> 00:42:41.609
way of or at least a chance

1295
00:42:41.610 --> 00:42:42.719
of advancing the world.

1296
00:42:44.880 --> 00:42:46.229
Speaking of making things and doing

1297
00:42:46.230 --> 00:42:47.639
things. You know, one of the things

1298
00:42:47.640 --> 00:42:49.259
I think that your Globes project

1299
00:42:49.260 --> 00:42:50.260
really hits on,

1300
00:42:51.750 --> 00:42:53.759
which I think is a critical

1301
00:42:53.760 --> 00:42:55.919
issue that we talk about in

1302
00:42:55.920 --> 00:42:57.869
the exhibition, also is how to get

1303
00:42:57.870 --> 00:42:59.729
people to care about things outside

1304
00:42:59.730 --> 00:43:02.119
of their personal lifetimes.

1305
00:43:02.120 --> 00:43:04.679
Right. The 45 years in space,

1306
00:43:04.680 --> 00:43:06.869
you know, colonization

1307
00:43:06.870 --> 00:43:08.699
problems aside, like the idea

1308
00:43:08.700 --> 00:43:10.529
that we like, we

1309
00:43:10.530 --> 00:43:12.389
yearn for a time

1310
00:43:12.390 --> 00:43:14.219
that we'll never see, you know, and

1311
00:43:14.220 --> 00:43:16.289
we're disregarding a moment that we

1312
00:43:16.290 --> 00:43:17.189
need to make better.

1313
00:43:17.190 --> 00:43:19.169
Yeah. You know, And so what are some

1314
00:43:19.170 --> 00:43:21.109
of the methodologies,

1315
00:43:21.110 --> 00:43:22.529
your thoughts about doing that?

1316
00:43:22.530 --> 00:43:23.939
I thought a lot about that in my in

1317
00:43:23.940 --> 00:43:25.649
my work, which is how to how to make

1318
00:43:25.650 --> 00:43:27.029
people care about something outside

1319
00:43:27.030 --> 00:43:27.929
of their. Yeah.

1320
00:43:27.930 --> 00:43:29.619
So their own lifetimes.

1321
00:43:29.620 --> 00:43:31.589
Well that's why like we

1322
00:43:31.590 --> 00:43:34.079
talk about taking responsibility

1323
00:43:34.080 --> 00:43:36.359
for inspiration because

1324
00:43:37.830 --> 00:43:39.989
I'm sure you have experiences too.

1325
00:43:39.990 --> 00:43:41.489
Like there have been times when I

1326
00:43:41.490 --> 00:43:43.469
could see what to do.

1327
00:43:43.470 --> 00:43:45.359
Like, so clearly, you

1328
00:43:45.360 --> 00:43:47.309
know, I was like, man,

1329
00:43:47.310 --> 00:43:48.389
that would be great.

1330
00:43:48.390 --> 00:43:50.279
And it's right there in front of us.

1331
00:43:50.280 --> 00:43:52.229
Let me show it to you.

1332
00:43:52.230 --> 00:43:54.359
And I could not

1333
00:43:54.360 --> 00:43:55.769
inspire them to see it.

1334
00:43:57.210 --> 00:43:59.519
And I just couldn't.

1335
00:43:59.520 --> 00:44:02.129
I didn't have the talent, the

1336
00:44:02.130 --> 00:44:04.169
energy, the you know, whatever

1337
00:44:04.170 --> 00:44:06.089
it was, I didn't have enough

1338
00:44:06.090 --> 00:44:08.099
of it to to

1339
00:44:08.100 --> 00:44:10.499
inspire them and show them

1340
00:44:10.500 --> 00:44:12.119
the future that we could build

1341
00:44:12.120 --> 00:44:14.169
together in a way that

1342
00:44:14.170 --> 00:44:16.109
would inspire

1343
00:44:16.110 --> 00:44:18.029
them to stop doing

1344
00:44:18.030 --> 00:44:20.069
that and start doing this.

1345
00:44:20.070 --> 00:44:21.989
And that challenge is very

1346
00:44:21.990 --> 00:44:23.489
challenging to do that.

1347
00:44:23.490 --> 00:44:25.349
You know, the like what you realize,

1348
00:44:25.350 --> 00:44:26.609
you know, once you get into this is

1349
00:44:26.610 --> 00:44:28.499
that you have very little

1350
00:44:28.500 --> 00:44:30.579
power or control.

1351
00:44:30.580 --> 00:44:32.549
And I don't I can't make

1352
00:44:32.550 --> 00:44:34.019
them do it.

1353
00:44:34.020 --> 00:44:35.579
Like no matter how brilliant that

1354
00:44:35.580 --> 00:44:36.749
thing is.

1355
00:44:36.750 --> 00:44:37.919
It might be the solution for

1356
00:44:37.920 --> 00:44:39.869
everything, but I can't

1357
00:44:39.870 --> 00:44:41.039
make them do it.

1358
00:44:41.040 --> 00:44:42.959
I have to inspire them,

1359
00:44:42.960 --> 00:44:44.129
you know, And I have got to take

1360
00:44:44.130 --> 00:44:46.109
responsibility for that

1361
00:44:46.110 --> 00:44:47.669
inspiration.

1362
00:44:47.670 --> 00:44:50.219
So a lot of what we do is

1363
00:44:50.220 --> 00:44:52.109
branding.

1364
00:44:52.110 --> 00:44:54.209
Like our client actually,

1365
00:44:54.210 --> 00:44:55.559
one of our one of our most important

1366
00:44:55.560 --> 00:44:57.659
clients called it branding

1367
00:44:57.660 --> 00:44:59.099
the opportunity.

1368
00:44:59.100 --> 00:45:01.279
And so it's like.

1369
00:45:01.280 --> 00:45:03.169
This, you know, branding this

1370
00:45:03.170 --> 00:45:05.089
thing so that people could say,

1371
00:45:05.090 --> 00:45:06.139
my God, we got to do that.

1372
00:45:06.140 --> 00:45:07.609
You know, that's like, that's how

1373
00:45:07.610 --> 00:45:08.689
we're going to do.

1374
00:45:08.690 --> 00:45:10.759
Yeah. And and so

1375
00:45:10.760 --> 00:45:12.589
a lot of the work is not only doing

1376
00:45:12.590 --> 00:45:14.509
the, you know, figuring out what to

1377
00:45:14.510 --> 00:45:16.339
do, but also

1378
00:45:16.340 --> 00:45:17.869
building the interface so that

1379
00:45:17.870 --> 00:45:19.759
people say, my God, that's

1380
00:45:19.760 --> 00:45:22.279
so cool. We want to do that and

1381
00:45:22.280 --> 00:45:23.329
I want to do that instead of

1382
00:45:23.330 --> 00:45:24.409
anything else.

1383
00:45:24.410 --> 00:45:25.909
Yeah, I love the idea of inspiring

1384
00:45:25.910 --> 00:45:27.319
versus like convincing because one

1385
00:45:27.320 --> 00:45:28.369
would say in a marketing sense, your

1386
00:45:28.370 --> 00:45:29.539
job is to convince people to do

1387
00:45:29.540 --> 00:45:31.399
things. But convincing, you know,

1388
00:45:31.400 --> 00:45:33.079
involves the possibility of changing

1389
00:45:33.080 --> 00:45:34.219
one's opinion maybe that they don't

1390
00:45:34.220 --> 00:45:35.719
believe in, but inspiring in such a

1391
00:45:35.720 --> 00:45:37.819
self-generated energy.

1392
00:45:37.820 --> 00:45:39.169
Yeah. I mean, once you got that

1393
00:45:39.170 --> 00:45:42.049
going, it's very powerful

1394
00:45:42.050 --> 00:45:43.999
and they will inspire other people.

1395
00:45:45.070 --> 00:45:47.079
And just letting

1396
00:45:47.080 --> 00:45:48.999
people like one of the things

1397
00:45:49.000 --> 00:45:51.579
we do is, is to help people develop

1398
00:45:51.580 --> 00:45:53.589
a methodology of inspiring people.

1399
00:45:53.590 --> 00:45:56.289
But it's not something special,

1400
00:45:56.290 --> 00:45:58.599
you know, that you have to be,

1401
00:45:58.600 --> 00:46:01.089
you know, a Scorpio or,

1402
00:46:01.090 --> 00:46:02.859
you know, to some special character.

1403
00:46:02.860 --> 00:46:05.139
No, it's actually just work.

1404
00:46:05.140 --> 00:46:06.129
It's just work.

1405
00:46:06.130 --> 00:46:07.959
And if you work at it, you're

1406
00:46:07.960 --> 00:46:09.939
going to do it. And yeah,

1407
00:46:09.940 --> 00:46:11.529
I mean, you know, not everyone, of

1408
00:46:11.530 --> 00:46:13.059
course, but. But but almost

1409
00:46:13.060 --> 00:46:14.060
everyone.

1410
00:46:15.010 --> 00:46:16.899
And I guess the

1411
00:46:16.900 --> 00:46:17.799
last question before we take

1412
00:46:17.800 --> 00:46:19.299
questions from the audience to the

1413
00:46:19.300 --> 00:46:20.500
the Globes in the

1414
00:46:21.720 --> 00:46:24.009
in the installation are physical

1415
00:46:24.010 --> 00:46:25.869
expressions of ideas in different

1416
00:46:25.870 --> 00:46:26.859
ways.

1417
00:46:26.860 --> 00:46:28.719
What what do we learn about the

1418
00:46:28.720 --> 00:46:30.549
intangibles in the imaginary when we

1419
00:46:30.550 --> 00:46:32.499
start collapsing ideas

1420
00:46:32.500 --> 00:46:33.500
into form?

1421
00:46:34.360 --> 00:46:36.309
Well, I, I just

1422
00:46:36.310 --> 00:46:37.269
love that stuff.

1423
00:46:37.270 --> 00:46:39.579
So, I mean, for me, it's like

1424
00:46:39.580 --> 00:46:41.110
a kind of playground.

1425
00:46:42.460 --> 00:46:43.460
And.

1426
00:46:44.120 --> 00:46:46.009
You know, there's something to be

1427
00:46:46.010 --> 00:46:47.839
said for

1428
00:46:47.840 --> 00:46:49.879
the physical object for

1429
00:46:49.880 --> 00:46:51.560
all of our digital world.

1430
00:46:52.880 --> 00:46:54.859
The physical thing.

1431
00:46:54.860 --> 00:46:56.269
And I learned this when we did when

1432
00:46:56.270 --> 00:46:58.219
we did Massive Change,

1433
00:46:58.220 --> 00:47:00.109
I worked with a

1434
00:47:00.110 --> 00:47:01.669
curator named Bruce Grenville from

1435
00:47:01.670 --> 00:47:02.539
Vancouver.

1436
00:47:02.540 --> 00:47:05.129
There's a really brilliant curator.

1437
00:47:05.130 --> 00:47:07.069
It's really amazing shows.

1438
00:47:07.070 --> 00:47:09.319
And so he was my kind of partner

1439
00:47:09.320 --> 00:47:11.509
inside at

1440
00:47:11.510 --> 00:47:14.359
the Vancouver Art Gallery, and

1441
00:47:14.360 --> 00:47:16.459
I was really kind of

1442
00:47:16.460 --> 00:47:17.929
I had no experience.

1443
00:47:17.930 --> 00:47:18.229
Like.

1444
00:47:18.230 --> 00:47:20.089
That's A00

1445
00:47:20.090 --> 00:47:21.829
museum experience.

1446
00:47:21.830 --> 00:47:23.269
And I was like, we're going to do

1447
00:47:23.270 --> 00:47:24.409
this all digital. It's going to be

1448
00:47:24.410 --> 00:47:25.429
so cool.

1449
00:47:25.430 --> 00:47:26.629
And he was like, No, we're not.

1450
00:47:26.630 --> 00:47:29.419
Actually, you have to have objects.

1451
00:47:29.420 --> 00:47:31.429
And I was like, objects and objects.

1452
00:47:31.430 --> 00:47:33.589
Like, let's do the thing that,

1453
00:47:33.590 --> 00:47:35.599
you know, we got digital.

1454
00:47:35.600 --> 00:47:37.969
And he was absolutely right.

1455
00:47:37.970 --> 00:47:40.609
Like, he was so right.

1456
00:47:40.610 --> 00:47:42.529
And it's not that I'm like, I

1457
00:47:42.530 --> 00:47:44.029
love that stuff. Like I'm a total

1458
00:47:44.030 --> 00:47:45.859
fetishist for that kind

1459
00:47:45.860 --> 00:47:47.989
of virtual, I mean,

1460
00:47:47.990 --> 00:47:48.990
visual logic.

1461
00:47:49.830 --> 00:47:52.679
But I learned from him that actually

1462
00:47:52.680 --> 00:47:53.680
the.

1463
00:47:54.560 --> 00:47:55.729
The authority.

1464
00:47:55.730 --> 00:47:56.730
The kind of.

1465
00:47:58.210 --> 00:48:00.429
You know, presence of an object

1466
00:48:01.600 --> 00:48:03.879
cannot be like, you can't

1467
00:48:03.880 --> 00:48:04.989
get that any other way.

1468
00:48:04.990 --> 00:48:06.459
Like there's something that's going

1469
00:48:06.460 --> 00:48:08.319
to happen when you're in a room

1470
00:48:08.320 --> 00:48:10.329
with a thing that is different

1471
00:48:10.330 --> 00:48:12.249
than in a room with a.

1472
00:48:13.320 --> 00:48:15.399
With a digital projection.

1473
00:48:15.400 --> 00:48:16.920
Hey. Yeah, That's amazing.

1474
00:48:17.950 --> 00:48:19.509
Yeah, exactly.

1475
00:48:19.510 --> 00:48:20.939
And the object people.

1476
00:48:20.940 --> 00:48:21.779
I've.

1477
00:48:21.780 --> 00:48:22.919
I'll say it. Awesome Telescope

1478
00:48:22.920 --> 00:48:24.359
storage, because I often go to the

1479
00:48:24.360 --> 00:48:25.769
Mount Wilson and look through it and

1480
00:48:25.770 --> 00:48:27.419
see planets and whatnot.

1481
00:48:27.420 --> 00:48:29.099
And I always have the same

1482
00:48:29.100 --> 00:48:30.179
astronomer.

1483
00:48:30.180 --> 00:48:31.529
I have a bonus. And the first time

1484
00:48:31.530 --> 00:48:33.569
we got there, it was like

1485
00:48:33.570 --> 00:48:34.799
during the day with Saturn.

1486
00:48:34.800 --> 00:48:36.179
During the day, because it was a

1487
00:48:36.180 --> 00:48:38.099
bluebird sky and Saturn was like

1488
00:48:38.100 --> 00:48:39.379
really bright and out.

1489
00:48:39.380 --> 00:48:41.759
And my magician,

1490
00:48:41.760 --> 00:48:43.379
collaborator, partner Derek Ovadia,

1491
00:48:43.380 --> 00:48:44.909
looks and he goes, It's cartoon

1492
00:48:44.910 --> 00:48:46.109
Saturn. Holy shit.

1493
00:48:46.110 --> 00:48:47.279
And then she hits me on the

1494
00:48:47.280 --> 00:48:48.419
shoulder. She goes, And those are

1495
00:48:48.420 --> 00:48:50.189
fucking photons.

1496
00:48:50.190 --> 00:48:50.519
It's not.

1497
00:48:50.520 --> 00:48:52.409
A jpeg. Those are photons from

1498
00:48:52.410 --> 00:48:53.999
the sun bouncing off the planet

1499
00:48:54.000 --> 00:48:55.350
through the telescope in your eye.

1500
00:48:56.820 --> 00:48:57.659
It's amazing.

1501
00:48:57.660 --> 00:48:59.579
Yeah. So, well, thank you so

1502
00:48:59.580 --> 00:49:00.959
much. Let's take some audience

1503
00:49:00.960 --> 00:49:03.059
questions. Maybe if we have any.

1504
00:49:03.060 --> 00:49:04.499
There have been to a go without

1505
00:49:04.500 --> 00:49:05.879
audience questions.

1506
00:49:05.880 --> 00:49:07.079
I know you know what?

1507
00:49:07.080 --> 00:49:08.729
I've been instructed to not point at

1508
00:49:08.730 --> 00:49:10.559
people, but to have the people

1509
00:49:10.560 --> 00:49:12.779
who work here choose someone.

1510
00:49:12.780 --> 00:49:13.780
So

1511
00:49:14.880 --> 00:49:16.109
because otherwise I'll be in

1512
00:49:16.110 --> 00:49:18.209
trouble, have some capacity.

1513
00:49:18.210 --> 00:49:20.129
So. But we will get there, people.

1514
00:49:20.130 --> 00:49:22.019
Hey, my name is Jack.

1515
00:49:22.020 --> 00:49:24.209
I'm a designer from Toronto.

1516
00:49:24.210 --> 00:49:25.649
I really like that concept you spoke

1517
00:49:25.650 --> 00:49:28.079
about, about branding opportunities.

1518
00:49:28.080 --> 00:49:28.739
Are there learning? If you could.

1519
00:49:28.740 --> 00:49:30.569
Expand on that and maybe touch on

1520
00:49:30.570 --> 00:49:32.129
any specific projects you've worked

1521
00:49:32.130 --> 00:49:33.989
on with the studio that really

1522
00:49:33.990 --> 00:49:34.990
highlight that?

1523
00:49:36.450 --> 00:49:37.450
Yes, sure.

1524
00:49:38.340 --> 00:49:40.199
I mean, the the concept

1525
00:49:40.200 --> 00:49:41.200
is.

1526
00:49:41.820 --> 00:49:42.989
If you think about, you know, when

1527
00:49:42.990 --> 00:49:45.119
we do a big project that might have

1528
00:49:45.120 --> 00:49:46.979
150 people in the project.

1529
00:49:46.980 --> 00:49:49.149
Like when you're working with Oprah,

1530
00:49:49.150 --> 00:49:51.239
there's a big group of people

1531
00:49:51.240 --> 00:49:53.159
who have to all be moving

1532
00:49:53.160 --> 00:49:54.629
in the same direction.

1533
00:49:54.630 --> 00:49:57.779
And we were doing a project and

1534
00:49:57.780 --> 00:50:00.659
we had like 150 people on the team.

1535
00:50:00.660 --> 00:50:03.449
And after the project was over,

1536
00:50:03.450 --> 00:50:05.069
we were, you know, in it somewhere.

1537
00:50:05.070 --> 00:50:06.359
I think we in New York and we're

1538
00:50:06.360 --> 00:50:08.759
having a drink. And the client said,

1539
00:50:08.760 --> 00:50:10.739
you know, this is the best thing

1540
00:50:10.740 --> 00:50:12.359
you did for us.

1541
00:50:12.360 --> 00:50:14.549
You didn't talk about it.

1542
00:50:14.550 --> 00:50:15.629
You didn't tell us you were going to

1543
00:50:15.630 --> 00:50:16.709
do it.

1544
00:50:16.710 --> 00:50:18.239
I don't think you charged us for it.

1545
00:50:19.530 --> 00:50:21.119
I'm not even sure you're aware that

1546
00:50:21.120 --> 00:50:22.319
you did it.

1547
00:50:22.320 --> 00:50:23.679
And I was like.

1548
00:50:23.680 --> 00:50:24.680
What?

1549
00:50:25.130 --> 00:50:26.459
And? And he said.

1550
00:50:26.460 --> 00:50:29.099
He said, branding the opportunity.

1551
00:50:29.100 --> 00:50:31.829
He said, Before you came on board,

1552
00:50:31.830 --> 00:50:33.959
I had 150 people going in, 150

1553
00:50:33.960 --> 00:50:35.459
directions.

1554
00:50:35.460 --> 00:50:37.849
I said, you came into the room

1555
00:50:37.850 --> 00:50:40.309
and you articulated the project

1556
00:50:40.310 --> 00:50:42.019
in such a way that everyone was

1557
00:50:42.020 --> 00:50:43.909
inspired and all pointed

1558
00:50:43.910 --> 00:50:44.910
the same way.

1559
00:50:45.650 --> 00:50:47.119
And then all of a sudden I had 150

1560
00:50:47.120 --> 00:50:49.369
people all working on one project.

1561
00:50:49.370 --> 00:50:51.319
And the difference in force

1562
00:50:51.320 --> 00:50:53.569
and impact and

1563
00:50:53.570 --> 00:50:55.639
what we're able to do

1564
00:50:55.640 --> 00:50:56.599
and the kind of things that we were

1565
00:50:56.600 --> 00:50:58.729
able to accomplish were

1566
00:50:58.730 --> 00:50:59.509
revolutionary.

1567
00:50:59.510 --> 00:51:01.129
Like it was totally different.

1568
00:51:01.130 --> 00:51:02.989
And so that was our first kind of

1569
00:51:02.990 --> 00:51:04.669
realizations, like, that's a really

1570
00:51:04.670 --> 00:51:05.670
important thing.

1571
00:51:06.440 --> 00:51:08.329
And so we developed really a

1572
00:51:08.330 --> 00:51:10.489
methodology for doing it that we

1573
00:51:10.490 --> 00:51:11.959
we allowed for that part of the

1574
00:51:11.960 --> 00:51:12.939
work.

1575
00:51:12.940 --> 00:51:15.069
And because before

1576
00:51:15.070 --> 00:51:16.729
we just rushed into the work.

1577
00:51:16.730 --> 00:51:18.739
So they would articulate the work,

1578
00:51:18.740 --> 00:51:20.479
we'd say, okay, that's I guess we've

1579
00:51:20.480 --> 00:51:22.289
got to do, so let's do it.

1580
00:51:22.290 --> 00:51:24.109
And now what we do is

1581
00:51:24.110 --> 00:51:26.629
we say, let's open up the space

1582
00:51:26.630 --> 00:51:28.549
at the beginning to

1583
00:51:28.550 --> 00:51:30.169
really figure out what we're going

1584
00:51:30.170 --> 00:51:31.170
to do together.

1585
00:51:32.140 --> 00:51:34.179
Because once you lock in, you also

1586
00:51:34.180 --> 00:51:35.699
lock out.

1587
00:51:35.700 --> 00:51:37.109
So when you lock in to what you are

1588
00:51:37.110 --> 00:51:38.969
going to do, you lock out every

1589
00:51:38.970 --> 00:51:40.109
other possibility.

1590
00:51:40.110 --> 00:51:42.149
So they're gone.

1591
00:51:42.150 --> 00:51:43.829
You know, once that once you lock

1592
00:51:43.830 --> 00:51:45.869
in, that stuff goes away.

1593
00:51:45.870 --> 00:51:47.789
And so it's really critical

1594
00:51:47.790 --> 00:51:49.799
to kind of make that space

1595
00:51:49.800 --> 00:51:51.779
at the beginning so that

1596
00:51:51.780 --> 00:51:53.759
you can open up to say

1597
00:51:53.760 --> 00:51:55.379
what's the best possible thing we

1598
00:51:55.380 --> 00:51:56.639
could do.

1599
00:51:56.640 --> 00:51:58.469
And let's figure out let's make

1600
00:51:58.470 --> 00:52:00.659
sure that we are convinced

1601
00:52:00.660 --> 00:52:01.660
of that.

1602
00:52:02.190 --> 00:52:03.749
And, you know, let's just doing a

1603
00:52:03.750 --> 00:52:05.669
project, big project

1604
00:52:05.670 --> 00:52:07.289
in Canada, in Toronto.

1605
00:52:07.290 --> 00:52:08.969
And the client stopped me during the

1606
00:52:08.970 --> 00:52:09.929
presentation.

1607
00:52:09.930 --> 00:52:12.419
So I was like halfway through

1608
00:52:12.420 --> 00:52:14.249
and he stopped me and he said,

1609
00:52:14.250 --> 00:52:15.480
Do you love this?

1610
00:52:17.290 --> 00:52:19.179
Was like, my God,

1611
00:52:19.180 --> 00:52:20.949
that's the best question I've ever

1612
00:52:20.950 --> 00:52:21.819
been asked.

1613
00:52:21.820 --> 00:52:23.689
That is the only question.

1614
00:52:23.690 --> 00:52:25.929
Like, he's everything, right?

1615
00:52:25.930 --> 00:52:27.639
Like, if you don't love it, why am I

1616
00:52:27.640 --> 00:52:28.839
going to put my money on it?

1617
00:52:28.840 --> 00:52:30.669
Like, if you don't think

1618
00:52:30.670 --> 00:52:31.989
you'd put your money on it.

1619
00:52:33.230 --> 00:52:35.259
Why would you ask me to?

1620
00:52:35.260 --> 00:52:36.340
So and,

1621
00:52:37.630 --> 00:52:39.069
you know, over time, I've developed

1622
00:52:39.070 --> 00:52:41.079
a very unprofessional

1623
00:52:41.080 --> 00:52:43.209
approach to presentation.

1624
00:52:43.210 --> 00:52:45.159
I will not sell you

1625
00:52:45.160 --> 00:52:46.389
something.

1626
00:52:46.390 --> 00:52:48.999
I will not try to convince you

1627
00:52:49.000 --> 00:52:50.859
because the deadline is here that

1628
00:52:50.860 --> 00:52:52.179
we've solved them.

1629
00:52:52.180 --> 00:52:54.069
If we haven't, if I think

1630
00:52:54.070 --> 00:52:56.019
we haven't got it,

1631
00:52:56.020 --> 00:52:58.449
I will say, look, we're

1632
00:52:58.450 --> 00:52:59.980
you know, we're 70%, maybe

1633
00:53:01.120 --> 00:53:01.929
50%.

1634
00:53:01.930 --> 00:53:04.629
We you know, we're optimistic, but

1635
00:53:04.630 --> 00:53:07.479
we're not confident we have actually

1636
00:53:07.480 --> 00:53:09.509
cracked it. And so

1637
00:53:09.510 --> 00:53:11.529
so I'm very direct

1638
00:53:11.530 --> 00:53:12.879
and upfront about that in order to

1639
00:53:12.880 --> 00:53:13.880
that.

1640
00:53:14.630 --> 00:53:16.669
They trusts us to open

1641
00:53:16.670 --> 00:53:18.259
up that space.

1642
00:53:18.260 --> 00:53:19.459
Because if you're, you know, if

1643
00:53:19.460 --> 00:53:20.460
you're bullshitting,

1644
00:53:21.380 --> 00:53:22.669
they don't know where the bullshit

1645
00:53:22.670 --> 00:53:23.869
ends. You know, they don't know

1646
00:53:23.870 --> 00:53:25.699
where that that ends and where

1647
00:53:25.700 --> 00:53:27.589
the real, you know, where the

1648
00:53:27.590 --> 00:53:30.169
love starts and the bullshit ends.

1649
00:53:30.170 --> 00:53:31.339
I'll just elaborate on that little

1650
00:53:31.340 --> 00:53:33.469
story that Bruce did, the logo

1651
00:53:33.470 --> 00:53:35.269
here of the Hammer Museum.

1652
00:53:35.270 --> 00:53:37.069
But he was also asked to redesign

1653
00:53:37.070 --> 00:53:38.449
the logo for MoMA.

1654
00:53:39.740 --> 00:53:42.829
And after an evaluation period

1655
00:53:42.830 --> 00:53:44.899
he said that he wouldn't do the job

1656
00:53:44.900 --> 00:53:45.900
because it was perfect.

1657
00:53:47.550 --> 00:53:50.089
The legit response.

1658
00:53:50.090 --> 00:53:51.009
How did they get the job?

1659
00:53:51.010 --> 00:53:52.789
No. No.

1660
00:53:52.790 --> 00:53:53.779
Fantastic.

1661
00:53:53.780 --> 00:53:54.859
Do we have another question?

1662
00:53:54.860 --> 00:53:55.639
I thought.

1663
00:53:55.640 --> 00:53:57.859
But that is I mean, that is the

1664
00:53:57.860 --> 00:53:59.389
that is a really good example to

1665
00:53:59.390 --> 00:54:00.390
say.

1666
00:54:00.860 --> 00:54:02.389
Because they wanted they were doing

1667
00:54:02.390 --> 00:54:03.739
a new building. They you know, they

1668
00:54:03.740 --> 00:54:05.419
just wanted a new lower.

1669
00:54:05.420 --> 00:54:07.909
And they had such a beautiful.

1670
00:54:08.970 --> 00:54:11.279
Icon like global

1671
00:54:11.280 --> 00:54:13.829
recognized icon in the world

1672
00:54:13.830 --> 00:54:15.659
and the cultural world. And I said,

1673
00:54:15.660 --> 00:54:16.799
you know, I could do it and I'd

1674
00:54:16.800 --> 00:54:18.269
happily do it, you know, if you

1675
00:54:18.270 --> 00:54:19.229
insist.

1676
00:54:19.230 --> 00:54:21.149
But my recommendation is don't

1677
00:54:21.150 --> 00:54:23.849
do anything. It's it's so good

1678
00:54:23.850 --> 00:54:25.739
that I would just do a version of it

1679
00:54:25.740 --> 00:54:27.629
anyway. Like I'm

1680
00:54:27.630 --> 00:54:29.309
not going to like, I don't think

1681
00:54:29.310 --> 00:54:30.749
there's another thing to do that's

1682
00:54:30.750 --> 00:54:32.279
better than this.

1683
00:54:32.280 --> 00:54:34.139
And so and

1684
00:54:34.140 --> 00:54:36.089
it did, you know, I got to the

1685
00:54:36.090 --> 00:54:37.529
New York Times in an article on what

1686
00:54:37.530 --> 00:54:38.530
I didn't do.

1687
00:54:41.040 --> 00:54:42.359
It's amazing.

1688
00:54:42.360 --> 00:54:43.360
Do you have another question?

1689
00:54:46.160 --> 00:54:47.210
I thought I saw one.

1690
00:54:48.710 --> 00:54:49.159
I do.

1691
00:54:49.160 --> 00:54:51.050
I like.

1692
00:54:56.390 --> 00:54:57.499
Hi, I'm Isaiah.

1693
00:54:57.500 --> 00:55:00.019
I'm a designer from Victoria, B.C.

1694
00:55:00.020 --> 00:55:02.179
And my question is,

1695
00:55:02.180 --> 00:55:04.249
if you had to pick two people

1696
00:55:04.250 --> 00:55:06.379
in this world to sit with

1697
00:55:06.380 --> 00:55:08.689
and work on one single task

1698
00:55:08.690 --> 00:55:09.690
until it's

1699
00:55:10.520 --> 00:55:12.619
complete or moving towards

1700
00:55:12.620 --> 00:55:14.629
a place that you're happy with,

1701
00:55:14.630 --> 00:55:16.369
who would it be and what would the

1702
00:55:16.370 --> 00:55:17.370
problem be?

1703
00:55:19.560 --> 00:55:21.559
Question Both

1704
00:55:21.560 --> 00:55:22.820
of them would be busy.

1705
00:55:25.090 --> 00:55:27.789
Because I'm a smart guy and

1706
00:55:27.790 --> 00:55:29.829
know she's a she's way

1707
00:55:29.830 --> 00:55:31.599
smarter than me and

1708
00:55:33.070 --> 00:55:35.139
and brings so books

1709
00:55:35.140 --> 00:55:37.329
my wife and partner in work

1710
00:55:37.330 --> 00:55:39.369
so we started massive change network

1711
00:55:39.370 --> 00:55:40.809
together.

1712
00:55:40.810 --> 00:55:43.239
We've been working together for

1713
00:55:43.240 --> 00:55:44.240
30 some years

1714
00:55:45.910 --> 00:55:47.949
and we have three wonderful

1715
00:55:47.950 --> 00:55:48.950
children as well.

1716
00:55:49.930 --> 00:55:50.930
And.

1717
00:55:52.340 --> 00:55:53.360
B.C. brings

1718
00:55:54.710 --> 00:55:56.239
a literary.

1719
00:55:58.080 --> 00:55:59.760
You know, a journalistic literary

1720
00:56:00.930 --> 00:56:01.930
perspective

1721
00:56:03.120 --> 00:56:04.120
and.

1722
00:56:04.870 --> 00:56:07.119
An extraordinary ability

1723
00:56:07.120 --> 00:56:09.279
with people like she.

1724
00:56:09.280 --> 00:56:11.219
You know, I'm kind of.

1725
00:56:11.220 --> 00:56:12.269
I can be. Really?

1726
00:56:13.370 --> 00:56:14.370
Hard to.

1727
00:56:15.390 --> 00:56:16.679
Yeah. Hard to relate to.

1728
00:56:16.680 --> 00:56:18.659
And, you know, I can I have a kind

1729
00:56:18.660 --> 00:56:20.519
of, you know, sort

1730
00:56:20.520 --> 00:56:22.260
of I can go internal,

1731
00:56:23.310 --> 00:56:24.419
which is hard for people to deal

1732
00:56:24.420 --> 00:56:25.420
with.

1733
00:56:25.920 --> 00:56:28.229
And she has an incredible

1734
00:56:28.230 --> 00:56:30.809
capacity to to always

1735
00:56:30.810 --> 00:56:32.699
sort of build

1736
00:56:32.700 --> 00:56:34.949
bridges and openings and clearings

1737
00:56:34.950 --> 00:56:36.839
in the forest and places

1738
00:56:36.840 --> 00:56:38.999
for things to happen,

1739
00:56:39.000 --> 00:56:40.860
which is really exciting and

1740
00:56:42.810 --> 00:56:45.239
and, you know, always exciting to

1741
00:56:45.240 --> 00:56:46.240
to be part of.

1742
00:56:47.190 --> 00:56:48.929
Well, what would the questions be?

1743
00:56:50.610 --> 00:56:52.679
I think that in some ways

1744
00:56:52.680 --> 00:56:55.049
this projects

1745
00:56:55.050 --> 00:56:56.939
and I should say that for

1746
00:56:56.940 --> 00:56:59.339
me the project has just started.

1747
00:56:59.340 --> 00:57:00.959
Like we.

1748
00:57:00.960 --> 00:57:02.339
You know, I have a bunch of other

1749
00:57:02.340 --> 00:57:03.690
gloves that I want to do

1750
00:57:05.040 --> 00:57:06.040
and.

1751
00:57:08.470 --> 00:57:09.470
And.

1752
00:57:11.470 --> 00:57:12.849
Adam Lowe a fact.

1753
00:57:12.850 --> 00:57:14.859
Amartya is one of the most

1754
00:57:14.860 --> 00:57:17.379
amazing producers in the world and

1755
00:57:17.380 --> 00:57:19.389
we can collaborate and do really

1756
00:57:19.390 --> 00:57:20.649
wonderful things.

1757
00:57:20.650 --> 00:57:22.509
So but I think that

1758
00:57:22.510 --> 00:57:24.539
the the kind of.

1759
00:57:24.540 --> 00:57:26.369
Questioning around

1760
00:57:26.370 --> 00:57:28.589
the questions around the project

1761
00:57:28.590 --> 00:57:29.590
of.

1762
00:57:30.430 --> 00:57:32.319
How do we how do

1763
00:57:32.320 --> 00:57:35.139
we define ourselves in a new way?

1764
00:57:35.140 --> 00:57:37.029
How do we create a

1765
00:57:37.030 --> 00:57:38.350
world and a culture?

1766
00:57:40.040 --> 00:57:41.959
That is, you

1767
00:57:41.960 --> 00:57:43.879
know, robustly

1768
00:57:43.880 --> 00:57:45.349
positive. That is,

1769
00:57:46.790 --> 00:57:48.589
you know, kind of aggressively

1770
00:57:48.590 --> 00:57:49.969
generous.

1771
00:57:49.970 --> 00:57:52.399
That is demonstrably

1772
00:57:52.400 --> 00:57:53.269
optimistic.

1773
00:57:53.270 --> 00:57:54.270
That really is

1774
00:57:55.610 --> 00:57:57.789
defining who we are.

1775
00:57:57.790 --> 00:57:59.839
And, you know, I'm working with

1776
00:57:59.840 --> 00:58:02.309
this guy, Dirk Brockman, in

1777
00:58:02.310 --> 00:58:04.879
in Berlin. And Dirk was one of the

1778
00:58:04.880 --> 00:58:05.880
he was at the

1779
00:58:06.800 --> 00:58:08.509
engineering faculty at Northwestern,

1780
00:58:08.510 --> 00:58:09.650
where I'm a fellow.

1781
00:58:10.900 --> 00:58:11.900
In Chicago, and

1782
00:58:13.720 --> 00:58:16.369
he's working on cooperation.

1783
00:58:16.370 --> 00:58:18.339
And so how do we

1784
00:58:18.340 --> 00:58:20.469
cooperate? And what he

1785
00:58:20.470 --> 00:58:22.419
he's a physicist And what he

1786
00:58:22.420 --> 00:58:24.579
in his research, he discovered that

1787
00:58:24.580 --> 00:58:26.739
every step change in the complexity

1788
00:58:26.740 --> 00:58:28.139
of life.

1789
00:58:28.140 --> 00:58:31.259
Was an increase in cooperation.

1790
00:58:31.260 --> 00:58:33.029
So all the things that we take for

1791
00:58:33.030 --> 00:58:34.919
granted as the living world,

1792
00:58:34.920 --> 00:58:36.869
like photosynthesis,

1793
00:58:36.870 --> 00:58:38.579
it was a new cooperation.

1794
00:58:38.580 --> 00:58:40.739
And in fact, in Panama,

1795
00:58:40.740 --> 00:58:41.969
when we did the Museum of

1796
00:58:41.970 --> 00:58:42.970
Biodiversity,

1797
00:58:44.040 --> 00:58:46.859
we were doing a project

1798
00:58:46.860 --> 00:58:48.719
that started with Darwin's

1799
00:58:48.720 --> 00:58:49.949
question.

1800
00:58:49.950 --> 00:58:51.609
What explains the riot?

1801
00:58:51.610 --> 00:58:53.939
And so why is life

1802
00:58:53.940 --> 00:58:54.989
what it is? Yeah.

1803
00:58:56.340 --> 00:58:58.379
And basically looking at our

1804
00:58:58.380 --> 00:59:00.599
continued projects.

1805
00:59:01.690 --> 00:59:03.039
A project, I guess you say.

1806
00:59:03.040 --> 00:59:04.509
Here is.

1807
00:59:04.510 --> 00:59:05.379
He said Project I.

1808
00:59:05.380 --> 00:59:07.419
Continuous project

1809
00:59:07.420 --> 00:59:08.420
to order.

1810
00:59:09.440 --> 00:59:11.299
Life and knowledge to

1811
00:59:11.300 --> 00:59:13.189
say, how do these how

1812
00:59:13.190 --> 00:59:14.749
do all these things fit together

1813
00:59:14.750 --> 00:59:16.730
into into one coherent

1814
00:59:17.750 --> 00:59:18.750
space?

1815
00:59:19.530 --> 00:59:21.050
And so for me, that

1816
00:59:22.670 --> 00:59:25.129
that project is the project.

1817
00:59:25.130 --> 00:59:26.959
It's really how do we

1818
00:59:26.960 --> 00:59:28.909
understand the

1819
00:59:28.910 --> 00:59:30.919
wilding of life

1820
00:59:30.920 --> 00:59:33.499
and our future in it.

1821
00:59:33.500 --> 00:59:35.389
And I think the kind of

1822
00:59:35.390 --> 00:59:36.390
current.

1823
00:59:37.370 --> 00:59:39.590
Malaise of negativity.

1824
00:59:40.600 --> 00:59:42.879
The current kind of blanket

1825
00:59:42.880 --> 00:59:44.829
of. No, that is.

1826
00:59:45.880 --> 00:59:48.159
Blotting out light.

1827
00:59:49.750 --> 00:59:50.920
Is a temporary.

1828
00:59:52.760 --> 00:59:54.349
You know, it's a temporary

1829
00:59:54.350 --> 00:59:56.179
condition, and it's

1830
00:59:56.180 --> 00:59:58.249
our responsibility

1831
00:59:58.250 --> 01:00:00.319
to to eradicate

1832
01:00:00.320 --> 01:00:02.149
that and to get to

1833
01:00:02.150 --> 01:00:03.290
a positive future.

1834
01:00:04.340 --> 01:00:05.749
So thank you.

1835
01:00:05.750 --> 01:00:06.750
That was amazing.

1836
01:00:07.820 --> 01:00:08.839
And I want to thank everybody here.

1837
01:00:08.840 --> 01:00:10.729
And I just will say at the end that

1838
01:00:10.730 --> 01:00:12.829
when I think of your nest of globes

1839
01:00:12.830 --> 01:00:15.319
and I'm glad that you said that

1840
01:00:15.320 --> 01:00:16.579
continuing that project, when I

1841
01:00:16.580 --> 01:00:17.869
think of the nest of globes going

1842
01:00:17.870 --> 01:00:19.099
smaller and inside, I think of them

1843
01:00:19.100 --> 01:00:20.209
actually on the other way and

1844
01:00:20.210 --> 01:00:21.129
getting bigger.

1845
01:00:21.130 --> 01:00:22.999
I think of board

1846
01:00:23.000 --> 01:00:24.679
houses in exactitude of science

1847
01:00:24.680 --> 01:00:26.059
where the map becomes the map of the

1848
01:00:26.060 --> 01:00:27.509
world and it eventually becomes a 1

1849
01:00:27.510 --> 01:00:28.309
to 1 map of the world.

1850
01:00:28.310 --> 01:00:30.289
And I just envision a future

1851
01:00:30.290 --> 01:00:32.179
where your globes get so big

1852
01:00:32.180 --> 01:00:33.679
that you're actually, as you already

1853
01:00:33.680 --> 01:00:35.059
are, designing the planet.

1854
01:00:35.060 --> 01:00:35.749
So thank you very.

1855
01:00:35.750 --> 01:00:36.750
Much, Bruce.

1856
01:00:37.640 --> 01:00:38.449
Thank you, darling.

1857
01:00:38.450 --> 01:00:39.819
Thank you.

1858
01:00:39.820 --> 01:00:40.820
Really? Five

1859
01:00:42.140 --> 01:00:43.630
year from now.